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Hood By Air

On the final day of our history-making, all-menswear Pop-In @ Nordstrom: Heartbreakers Club, let’s take a moment to reflect on a glorious past few weeks, packed with legendary thugs, digital graffiti, and motorcycles in space. Also: interpretive dance. In case you haven’t seen it, check out our campaign video above (starring Seattle movement artist Matt Drews)—and keep reading for an expansive gallery of visually poetic photos from behind the scenes (and featuring rare wares from Mark McNairy, Hood By Air, LPD New York and more).

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Designer Shayne Oliver’s Hood By Air is an idea, an attitude, a movement, encapsulated in clothing. His runway shows blur gender roles and re-assess the meaning of clothing in society. The graphic-heavy Hood By Air T-shirts and hoodies in our new Pop-In Shop are not only interesting to look at—they signify a progressive mindset embraced by the wearer.

Sound like a lot for mere clothes to accomplish? Keep reading to watch video commentary from Oliver and others, and see what you think for yourself.

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You might have noticed our previous Pop-In @ Nordstrom curated shops, featuring French curios, obscure Xmas gifts, and unexpected ways to jump-start your New Year. But if there’s ever been a Pop-In deserving of your full and unadulterated attention, it’s the one launching this Friday: Entitled Heartbreakers Club, it’s stocked to the rafters with all menswear, all the time.

Compiled by our director of creative projects, Olivia Kim, the shop will showcase streetwear designed by artists and DJs, exclusive collaborations with emerging designers, and the leather jacket that Marlon Brando made famous in 1953 (or was it the other way around?).

Featuring (to name a few):
A.P.C. • Ebbets Field • Hood By Air • Krink • Levi’s Vintage Clothing
Mark McNairy • October’s Very Own • Patrik Ervell
Porter, Yoshida & Co. • Schott NYC • VFiles • & many more.

See more info, a full list of brands and participating stores here:
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…And check back Friday, February 14 to shop
Heartbreakers Club at Nordstrom.com.