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The deadline is drawing near for J Brand’s #TylerChallenge (in which Nordstrom employees all over America compete to break in their J Brand ‘Tyler’ Raw Selvedge Jeans as creatively as possible—and capture the process via Instagram).

Check out our first batch of #TylerChallenge pics here—and in the coming weeks, keep an eye out for the winner, who will get a chance to tour J Brand’s factory in California. In the meantime, here are our latest favorite images of J Brand’s raw jeans in action. (Check out many more on Instagram, under hashtag #TylerChallenge).


One of our Rail buyers (@Yellow_Govna, left) takes his J Brands high-low with wingtips and camo—while another Rail buyer (@DanDrewes, right) airs his out after a day of yard work.
[First image up top: @TamerlaneJunior, the legend continues.]


Kick flips and nose grinds are an effective way to loosen up stiff, raw denim (@NBozich, left). Jeans, T-shirt, Chucks—classic off-duty uniform with @Eric_Eugene (right).


We always appreciate women in menswear—and @OliveJuiceJay (left) does it with the best. Elsewhere, @SamuraiGeek accelerates the breaking-in process with a dip in a salt-water pool.


Two guys who are not afraid to put their J Brands to work: @SamuraiGeek rock-climbing, and @DanDrewes building a deck.

 
 

SHOP: J BRAND JEANS | ALL MEN’S DENIM

In a blatant (and successful) attempt to win over our entire Men’s Shop organization, top-shelf denim label J Brand provided Nordstrom employees across the country with a fresh pair of their ‘Tyler’ slim-straight, raw selvedge jeans—and a challenge: to wear the hell out of them over the course of a month and a half, and document the process via Instagram.

The games began March 1; here’s a cross-section of our favorite snaps so far, from corporate HQ’ers in Seattle to store associates in Nashville, and everywhere in between.


Pristine jeans on day 1—shot by Instagram users/Nordstrom employees @TristanChiu (left) and @DannyMankin (whom you’ve seen on this blog before).


@SdelaCruz16 (left) displaying how nicely selvedge denim cleans up…and @TristanChiu (right) reminding us that jeans are designed to #getdirty.


Raw jeans start stiff, but @Eric_Eugene (left) of Long Beach seems determined to soften ‘em up. We enjoyed his hashtaggery (#skateordie, #denimporn, #eatdenimforsnacks) and his caption on an alt photo: “Day 9 #tylerchallenge. Tryin to wreck these joints. I’m gonna see if someone can bury me alive in these.” Elsewhere, @BerNog7 (right) takes us from skateboards to bowties.


@BerNog7 (left) with a fistful of denim. @TamerlaneJunior (right) doing a dapper version of denim-on-denim, while displaying a perfect pre-spring pant roll with his #tasselloafers.


Female counterparts around our office couldn’t resist getting in on the action—@Miss_Melia_Ann (left) literally stole this pair from one of the guys. @NBozich (right) with a reminder that, despite all the debonair denim/sportcoat/wingtip combos we’re used to these days, jeans and sneakers are forever.


@SdelaCruz (left) and his J Brands on the wheels of steel. @TamerlaneJunior (right) going camo x neon x selvedge x…maybe locked out of his house? Once you can hop a fence in your raw denim, you know you’re on the way to wearing them in right.


Our friends to the near-East, at Bellevue Square Nordstrom (a few miles from our flagship and HQ in downtown Seattle)—showing that the Tyler slim-straight is an ideal cut for any guy, any style. Shot by @ENadler.
 

SHOP: J BRAND JEANS | ALL MEN’S DENIM
 
 
 

[Photos via Instagram; see many more under hashtag #TylerChallenge.]

Highlights from our @NordstromMen Instagram feed, as captured by Street Etiquette’s Joshua Kissi and Travis Gumbs during New York Fashion Week.

Of note: Jean-Michel Basquiat’s final painting (from the show Josh and Travis took in at NYC’s Gagosian Gallery), master street photographer Tommy Ton in leopard, and the cinematic presentations of Moncler and J. Press York Street (designed by Ovadia & Sons)—the latter of which lands soon at the Nordstrom Men’s Shop.







Follow us on Instagram: @NordstromMen
for more from NYFW by Travis & Josh of Street Etiquette.

Stop us if this sounds familiar: Amongst the endless Facebook stream of mundane anecdotes and pics of quasi-cute kids, one ‘friend’ consistently surprises with casually snapped masterpieces. Around Nordstrom HQ, that person is Toby, our E-commerce Creative Director. Having relocated fairly recently from Dallas, he’s wasted no time exploring the Great Northwest that surrounds our Seattle headquarters. Here are some breathtaking highlights from his Facebook/Instagram feed—click images to enlarge, and scroll down for Toby’s gear picks from the Nordstrom Men’s Shop.





 

Steel Your Resolve. The man behind the images above insists he’s an amateur hiker—but that hasn’t stopped him from taking in some world-class scenery. If 2013 finds you resolved to get some exercise, fresh air, and killer snapshots to prove it happened, here are Toby’s gear picks from our Active & Outdoor Shop to get you started:


Helly Hansen Half-Zip. “A base layer that works: wicks away moisture and packs up easy.” [shop]
Burton Knit Cap. “Perfect for your friends to spot you when you’re separated.” [shop]
Randolph Engineering Polarized Shades. “Lightweight and classic aviator style.” [shop]


The North Face ‘E-Tip’ Gloves. “Snap iPhone photos without taking your gloves off.” [shop]
ECCO ‘Biom Hike’ Boot. “Waterproof and a good traction sole are must-haves for hiking.” [shop]
The North Face Backpack. “Solid, holds everything, and lightweight—perfect for a day trip.” [shop]

 


[Toby: amateur hiker, professional-grade Instagrammer.]

 

For more killer gear to kick-start your New Year’s Resolutions,
SHOP ACTIVE & OUTDOOR 

…And to figure out where you’re headed, check out
National Geographic’s best trails at home and abroad.

Pretty self-explanatory, so we won’t overcomplicate things. If you’re not yet convinced to click, bear in mind that our very best Men’s brands—like A.P.C., Barbour, Billy Reid, Gant by Michael Bastian, Jack Spade, Jil Sander, New Balance, NikePolo Ralph Lauren, Prada, Rag & Bone, Scotch & Soda, Shipley & Halmos, Steven Alan, The North Face, Todd Snyder, Topman and many more—are all part of the sale.

SHOP ALL HALF-YEARLY SALE FOR MEN

 

The second-most exciting thing about this week (a close third being eating way too much pie, stuffing, mashed potatoes, prime rib, and more pie yesterday): The official Nordstrom Men’s Shop Instagram is now live. It’s where we got the pics above, including the pile of flyers—and it’s where tastemakers from across our team will be documenting the life and times of all things Men’s Shop. (Keep it classy, people.) Follow us on Instagram at NordstromMen.





The countdown to Topman and #Britishstyle continues. Over the past couple weeks we’ve offered sneak previews of Topman’s dressier side—from tailoring with a twist, to go-to shirting and textured knits.

Today, we have a glimpse of Topman’s more casual side: conversation-starting T-shirts in geometric, naval and Hawaiian motifs; weekend-staple denim shirts and jean jackets; and button-ups adorned with globe-spanning Navajo and Ikat prints.

Click here to see if and when Topman will hit shelves at a store near you (some starting as early as tomorrow), and check back on Monday, September 10 to shop Topman online, right here at Nordstrom.com.

 


Topman to go. Yes, that’s an ice-cream truck, and yes, it’s filled with free Topman
merchandise. Check back next week for updates as the Topman street team
road-trips this thing from Miami to Austin.

 

[Merch photos by Strath Shepard, Men's Online Creative Director.
Truck photo courtesy of Topman.]

Our men’s team is in NYC this week, prepping for the GQ & Nordstrom Men’s Shop grand opening tomorrow night. They sent home some Instagram pics so we could see what they’re up to.

Look carefully and you’ll catch a glimpse of fall staples like hunting vests, Fair Isle sweaters and rugby shirts, from Todd Snyder, Michael Bastian, Penfield, Filson, Billy Reid and many more. Check back on Friday to shop the GQ & Nordstrom Men’s Shop online.


Starting the selection process.


Over the weekend, the team edited hundreds of
potential items down to 45 final looks.


Outfits starting to take shape.


The well-dressed army that will line the pop-up
shop’s windows.


Putting the finishing touches on styling. (That’s Chad,
our in-house stylist. Hi Chad.)


Packing up to move from the staging area to the
final pop-up shop location.

 

The GQ & Nordstrom Men’s Shop will be located at our Treasure & Bond concept store, 350 West Broadway, between Grand and Broome Streets in NYC, September 6–16. The online version will go live here at Nordstrom.com on Friday, September 7.

[Instagram pics by Tommy Fazio, Men's Fashion Director, and Melia McGee, Men's Online Merchandiser.]





One of the UK’s finest exports, Topman, will land in selected Nordstrom stores and on Nordstrom.com in less than one week.

Look for offbeat streetwear, sharp suiting at great prices, and (seen here behind-the-scenes at our NYC photo shoot) essential dress shirts and fall sweaters in rugged knits and eclectic patterns.

Click here to see if and when Topman will hit shelves at a store near you, and check back on Monday, September 10 to shop Topman online, right here at Nordstrom.com.

 


Hurry up and wait. Topman model Joseph Ferns caffeinates
while waiting to get started on-set. Is that an Obey T-shirt?

 

[Photos by Strath Shepard, Men's Online Creative Director.]


Killer outerwear, cargo pants, and collegiate staples are all part of the August/September installment of our collaboration with GQ magazine. These glimpses on-set are all we can show you for now. Check back on Tuesday, August 14 to see all 20 items handpicked from the September issue of GQ—and in the meantime, shop the current issue of GQ Selects.

 

[Instagram shots by Strath Shepard, Men's Online Creative Director, and Tommy Fazio, Men's Fashion Director.]

Our Men’s photo team wrapped their grueling five-day marathon of a shoot in NYC with an all-star lineup of our favorite Designer Collections brands. Check out exclusive previews below, and keep your eyes peeled for the new deliveries to hit the site in the weeks and months to come.

And, in case you missed it, check out Instagram pics from the rest of the shoot here:
Day 1 | Day 2 | Day 3 | Sneak Peek


“NYC is amazing tonight.”Tommy Fazio, Men’s Fashion Director


Michael Bastian Spring 2013.


“This Billy Reid suit is my new favorite.” —Tommy


Shipley & Halmos goes collegiate.


Bonobos.


Michael Bastian’s perfect field coat. Coming soon.


Steven Alan: makers of the perfect plaid shirt.


Stripes and camo by Gant.


Field Scout. This one’s already live on the site.


“Five days on a shoot will do it to you.” —Tommy

 

Most of the clothes seen here are not available yet. But you can shop current collections here:
Michael Bastian | Billy Reid | Shipley & Halmos | Steven Alan

[Instagram pics by Tommy Fazio, Men's Fashion Director. Check out Nordstrom's company-wide Instagram here.]