If the Wieden+Kennedy-produced spot above doesn’t have you convinced that Levi’s® are the ideal pants for acing a presentation, riding your bike, teaching a class, falling in love, nailing a cello audition, and sprinting down an alleyway to the sounds of dramatic spoken-word poetry, then consider this: The San Francisco-founded brand’s heritage, dating back to 1873, makes these jeans and chinos a time-tested gift for yourself—or any guy on your list who appreciates pants.
We currently have more Levi’s in stock than ever before. Check out some favorites below, or shop our full selection of Levi’s.
Made & Crafted. Levi’s are incredible because you can get into a solidly constructed, great-fitting pair of pants starting around $58 bucks. For true denim-heads and fans of supreme American craftsmanship, though, there’s the next-level Levi’s known as Levi’s Made & Crafted™. Visit the Library at the brand’s official site to learn about the impressive degree of meticulous, turn-of-the-century-inspired handiwork these garments undergo.
Non-Blues. One of our Rail Dept. buyers, Daniel, called our attention to a shade he fondly refers to as ‘workwear khaki’—a dark, rich beige that borders olive or brown. His favorite pair is the 511™ skinny twill pants above and to the left. Noting their slightly dressier slant pockets, he said: “It’s a cool, versatile style that bridges the gap between chinos and a normal 5-pocket design.”
Fits for a King. From the old-school original 501™ to the trim-fitting 511, Levi’s literally makes a fit for every guy. Here’s a range of fits, in dark neutrals ideal for the office.
A print ad from the video campaign above, by ad agency Wieden+Kennedy—the same people responsible for bizarre catch phrases like “I’m on a horse” and implausible mash-ups like Kobe Bryant x Robert Rodriguez.
[Video and print ad courtesy of Levi's®.]