‘Twas the season to indulge, friends, but henceforth ‘tis the season to atone. Throughout the month of January, we’ll be bringing you all sorts of Wellness Realness—information and inspiration you can use to get out of lax mode and into good-for-you mode. Or, at least, stop eating cookies for lunch and skipping your morning run.
Image by Chris Cantino
We go hard on the elliptical machine to their DJ mixes and feel all emotional while playing their pop/hip-hop/dance album “Push Thru.” But at this moment, we mostly respect the hell out of the guys in the duo Magic Fades–Portland, Oregon, musician-athletes Mike Grabarek and Jeremy Scott–for their success as curators of Health Goth, the influential Facebook page that in 2014 propelled them to recent meetings as consultants with Adidas.
They’ve done it all with some in-house digital design (in partnership with Chris Cantino and Jan-Peter Gieseking) but mostly just their own taste and the belief that they know what’s dope, and a lot of passion for sneakers like the Nic Galway-designed Adidas Tubulars and these wet-looking Air Maxes. On the phone, Grabarek and Scott talked to us about their partnership with Adidas, fit-for-life attitudes and how Health Goth represents an attack on Portland’s dream of the 1890s.