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Our new video campaign, ‘YOUphoria,’ is about clothes that help you do amazing things—like score a promotion, have the night of your life…and, you know, wield the occasional chainsaw.
Take a look behind the scenes below, and find some YOUphoria of your own at The Rail.
We filmed in the woods of picturesque Petaluma, California.
Measure twice, cut once.
Cue power tool in 5, 4, 3…
Don’t you hate it when sawdust gets caught in your pant cuff?
SHOP: THE RAIL
Stop us if this sounds familiar: Amongst the endless Facebook stream of mundane anecdotes and pics of quasi-cute kids, one ‘friend’ consistently surprises with casually snapped masterpieces. Around Nordstrom HQ, that person is Toby, our E-commerce Creative Director. Having relocated fairly recently from Dallas, he’s wasted no time exploring the Great Northwest that surrounds our Seattle headquarters. Here are some breathtaking highlights from his Facebook/Instagram feed—click images to enlarge, and scroll down for Toby’s gear picks from the Nordstrom Men’s Shop.
Steel Your Resolve. The man behind the images above insists he’s an amateur hiker—but that hasn’t stopped him from taking in some world-class scenery. If 2013 finds you resolved to get some exercise, fresh air, and killer snapshots to prove it happened, here are Toby’s gear picks from our Active & Outdoor Shop to get you started:
Helly Hansen Half-Zip. “A base layer that works: wicks away moisture and packs up easy.” [shop]
Burton Knit Cap. “Perfect for your friends to spot you when you’re separated.” [shop]
Randolph Engineering Polarized Shades. “Lightweight and classic aviator style.” [shop]
The North Face ‘E-Tip’ Gloves. “Snap iPhone photos without taking your gloves off.” [shop]
ECCO ‘Biom Hike’ Boot. “Waterproof and a good traction sole are must-haves for hiking.” [shop]
The North Face Backpack. “Solid, holds everything, and lightweight—perfect for a day trip.” [shop]
[Toby: amateur hiker, professional-grade Instagrammer.]
For more killer gear to kick-start your New Year’s Resolutions,
SHOP ACTIVE & OUTDOOR
…And to figure out where you’re headed, check out
National Geographic’s best trails at home and abroad.
“Seattle-based photographer Lauren Max captures a certain kind of laid-back hedonism that feels quintessentially Northwest.”
—Strath Shepard, Men’s Online Creative Director (and a NW native himself)
Grunge is dead and Twin Peaks is canceled—but 20 years later, we’re proud to say the Pacific Northwest (where Nordstrom was founded and remains headquartered) still marches to the beat of a different drummer.
To say Max’s photography cherishes the unorthodox might be an understatement. Bottom line, the damp landscapes and sardonic looks on her subjects’ faces make us feel right at home. If you’ve never been: Welcome to Seattle.
Photos ©Lauren Max. View more at her website: Lauren Max Photography.
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Click For More: behind the scenes, California, Chainsaws, Nature, The Rail