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Nordstrom Product Group

The latest creation from our in-house design team—a collection of minimalist-aesthetic, technically advanced activewear called BPM—is like a Transformer: more than meets the eye.

To better understand how BPM can improve your workout, we asked our colleagues to break down the hard-to-spot but high-impact details (based on anatomical concepts like biomimicry and muscle mapping) that put BPM’s affordable gear—starting at just $35—a step ahead.

Keep reading to see behind-the-scenes sketches of four key items and hear insights from Paul Glynn, a Senior Director of Design for Nordstrom Product Group.

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Last week, we told you a bit about our in-house designers (aka Nordstrom Product Group, or NPG) and the impeccable sportcoats they’ve crafted using authentic Harris Tweed.

This week, we have exclusive photos our NPG friends shot while attending Milano Unica—an international textile fair in Italy where Europe’s most venerated mills convene to show their wares—and Ideabiella, an invite-only show-within-the-show, reserved for the cream of the fine-fabric crop.

Check out the pics below (courtesy of Erica in NPG)—and shop some Nordstrom-exclusive favorites, featuring fine European fabrics, at the bottom of this post.


Visiting Loro Piana—renowned for fine cashmere for six generations.


Reviewing our JWN tech packs, with lining colors and construction notes.


Ryan, NPG Men’s Clothing Design Director, hard at work.


(L): Visiting Lanificio Fratelli Ormezzano, supplier for our JWN linen
and cotton-cashmere corduroy sportcoats.
(R): Vitale Barberis Canonico—one of the best. They’ve been around since the 1600s.


Erica and Ryan of NPG, reviewing fabrics and trims on-order
(and getting a much-needed break).


Big camo trend in suits and sportcoats at the show.


Team photo at the Milan horse track
(with NPG Clothing and Furnishings Brand Manager, Tom).
 


Shop John W. Nordstrom ‘Signature’ series, with fabric made in Italy. From left:
Cashmere Top Coat (fabric from Mill Colombo),
Cashmere Blazer in Navy and Black (fabric from Mill Loro Piana).
 
 

[Photos and captions courtesy of Erica Wallis, NPG Men's Clothing Product Merchandiser.]