Reflecting on the rough weather thus far in 2014, and our New Year’s resolution to get some fresh air in spite of it, we decided to take a closer look at one of our favorite outdoor brands: The North Face.
You probably know that The North Face protects you from frigid conditions so that you can enjoy all manner of al fresco pursuits—from extreme sports to a corner-store beer run—in comfort and style. You might also guess that the brand has outfitted explorers, researchers, and daredevils on journeys to the furthest (and highest) reaches of the planet, from the Arctic Circle to Mount Everest. But did you know The North Face’s roots reach back to 1960s San Francisco, and that The Grateful Dead helped launch the brand’s first store?
Keep reading to learn more about The North Face’s nearly five-decade history of counterculture, innovation and environmentalism.
If you find yourself moved by shapely posteriors, platefuls of hummus and selfies of guys (and girls) who could crush a normal human with a flick of their triceps, check out the #fitspo hashtag on Instagram. (That’s short for “fitness inspo,” or inspiration.) If, however, you’d rather be motivated by the more esoteric advantages of exercise—quiet sunrises, crashing surf, picturesque wilderness—look no further than the Insta feeds of some of our favorite Active & Outdoor brands.
Keep reading to fuel your New Year’s resolutions with photos from Nike, The North Face and more. (But first, check out the Nike clip above. Our takeaway: Humans possess an infinite capacity for greatness. But sometimes, you should just get out of LeBron’s way.)
Excited to hit the slopes this ski and snowboard season? Look no further: From jackets and hats to gloves and boots, our new Snow Shop has everything you need—including mind-blowing winter inspiration via the world’s preeminent outdoor brands. Check out Scot Schmidt—godfather of extreme skiing, and the sport’s first-ever endorsed athlete after The North Face got a hold of him in 1983—in the video above, as well as the vintage ski pics below.
L: Photo by Gary Brettnacher, 1993 | R: Photo by Scott Markewitz, 1990
Photo by Hank de Vre, 1985
Schmidt (L) with fellow freestyle skier Glen Plake (sans-mohawk)
in a still from Greg Stump’s 1988 ski film The Blizzard of AAHHH’s.
Chilling in Iceland. Catching a train in Tokyo. Hanging with camels in sub-zero Mongolia. Wherever your travels take you, you’re going to need a good jacket—and if anyone knows what it takes to enjoy inclement weather, it’s the denizens of drizzly, outdoor-obsessed Portland, Oregon.
Fascinated by the timeless proposition of melding form and function, PDX-based brand Nau is as immersed in aesthetics as they are in utility. Check out some of their obscure, minimalist design inspirations (from a fossilized oil lamp to mid-century furniture) in the video above, then shop some of our favorite Nau jackets, many made with eco-friendly materials, below.
The durable, breathable, water-resistant ‘Wool Patrol’ Hooded Jacket (L)
features recycled lining materials and organic waxed-cotton trim
on the seams and cuffs.
With 800-fill goose down and a 22-denier recycled Japanese polyester,
the Quilted Down Shirt Jacket (R) is a perfect middle ground
between a heavy coat and a flannel shirt.