Pharrell Williams wears a lot of hats, so to speak. From zeitgeist-dominating Daft Punk cameos to that polarizing Robin Thicke vid to his 24-hour performance art, you’ve heard a lot from him lately—and have been for years, whether you realized it or not. The man’s illustrious résumé as a producer includes hundreds of hits, ranging from Britney Spears to Busta Rhymes to your favorite underrated Watch the Throne track.
Not one to take a day off, Pharrell has turned his abundant creative energy toward a cause even worthier than a new N*E*R*D record: saving the planet by cleaning up its oceans.
In collaboration with Bionic Yarn and G-Star Raw, Pharrell presents RAW for the Oceans—a collection of eco-friendly streetwear made from upcycled ocean plastic. Keep reading to hear thoughts from members of G-Star and Bionic on the intersection of art and science, the importance of the oceans, and what it’s like to collab with Pharrell.