With the launch of our new Snow Shop, we’ve been investigating the louder side of snow sports lately—from the innovation of ’80s extreme skier Scot Schmidt to the bravado of gold-medal boarder Shaun White.
This week, we chose to take a more cerebral approach by highlighting Vancouver, Canada, outdoor brand Arc’teryx. In fitting with the lofty allegory behind the brand’s prehistoric namesake (Archaeopteryx lithographica, the first reptile to develop feathers for flight, “freeing itself from the constraints of the horizontal world”), Arc’teryx’s latest video series, A Skier’s Journey, uses obscure ski destinations as a context in which to explore nature, culture, and the human condition. The end result is a thought-provoking, heartwarming, visually incapacitating treatise on what it means to play in the snow.
Watch the bite-size trailer version above—and if you’re ready to settle in, heat up some cocoa and get comfortable for the full episodes below. Once you’re done, learn more about Arc’teryx’s technical achievements, charitable efforts…and get inspired (while sweating bullets) watching three guys who are “climbers first, disabled second.”
[Videos courtesy of Arc’teryx and Gore-Tex. Individuals featured do not endorse Nordstrom.]