The best party nobody went to might’ve been 12 years ago in Norfolk, Virginia, when producers who would change the sound of hip-hop and R&B deejayed to basically nobody.
We’ll let our music video director friend Shomi Patwary tell you about that one.
Long story short, Patwary and British star Mark Ronson go way back, and we now have the video for “I Can’t Lose.” It’s more zesty funk from Ronson–whom we shall never fail to mention without hyperlinking to his and Aaliyah’s classic Hilfiger ad–and bigger-budget moves from Patwary, best known for A$AP Rocky’s “Multiply.”
Check out behind-the-scenes images below from “I Can’t Lose” and an edited transcript of our phone call with Patwary.
We talked about Michael Jackson’s “Smooth Criminal,” Dick Tracy, Blade Runner, the cameo from Waris Ahluwalia–and what happens when the zeitgeist moves post- ‘90s retromania.
Here we see metallic Nike sneakers in the 1984 Nordstrom holiday catalog. Man, do they rule.
The wrestling shoes? Fire. We’re might start wearing wrestling shoes to the office, now. And they’re called the Hi-Jack, which is super tough.
The Vandal Supreme model in the back? With the ill nylon quilting? From the Air Force 1 design similarities to the fact that they look like a tracksuit, to the name, which connotes graffiti: these shoes are very hip-hop. Suitable for park jams, writing sessions, everything “from break dancing to basketball.”
But it’s really about the ones in front. Nike Snow Waffle. Early high-top/running shoes combo. Too fresh.
Factoid: The Snow Waffle lives on today, in slightly altered form, as the reflective Internationalist.
Back in the early-/mid-’90s, rappers had a serious taste for Polo gear in bold primary and secondary colors. I mean, witness Raekwon and Ghostface Killah in the video for the Wu-Tang Clan’s “Can It Be All So Simple.”
With that history in mind, we look at this shot from the 1992 Nordstrom holiday catalog and think back fondly on classic street-yacht menswear.