The talented designer Joanna August is in the business of dreaming up beautiful and innovative bridesmaid dresses. With a wide range of colors, styles and silhouettes, there’s something in Ceremony by Joanna August to make any bridesmaid happy (even jumpsuits!). Read on to see more dresses and some sage advice from the woman behind these pretty, romantic bridesmaid dresses.
Your journey into bridal designs began with your own wedding in 2008 because you couldn’t find dresses you loved for your bridesmaids. What was missing from the market and what defines the look and style of your dresses today?
In 2008, everything on the market for bridesmaids looked like a bridesmaid dress! Even the pretty ones would have some sort of detail, like a satin sash or satin piping–something that marked the dress “for weddings only.” Then, if you looked for “regular,” off-the-rack dresses, you would find the perfect dress but not in the colors you wanted. From the beginning, the look of my dresses has been romantic, ethereal and most importantly, wearable! Nothing about my designs limits the dresses to the bridesmaid category. The only thing real “bridal” about them is that they are available in many colors, so the bride is able to customize the look to achieve her overall vision for her wedding.
Now, in 2015, there are a lot more options for bridesmaids, so, while I continue to put out fashionable, wearable looks, I also focus on pushing the envelope and introducing new and unexpected options for bridesmaids. I was one of the first to design separates and jumpsuits for bridesmaids, and I continue to search for unique options for the fashion-forward bride to express her taste and creativity through her bridal fashion choices.