False Innocence: New YSL ‘Baby Doll’ Mascara

Yves Saint Laurent’s new ‘Volume Effet Faux Cils’ Baby Doll Mascara may be girly, but there’s nothing ‘little’ about it. On one side, thick, spaced bristles coat lashes and create volume; on the other, fine, close bristles hit even the tiniest lashes to create a lush fringe. The effect: a wide-open look that’s seductive and stunning. To promote the mascara’s launch, the brand created this video starring model, actress and all-around It Girl Cara Delevingne.

Naughty and nice: The mascara comes in four playfully named shades: Fetish Black, Indiscreet Purple, Audacious Blue and Wheedler Brown.

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Hey, baby: To get Cara’s dolled-up look, complement your Baby Doll Mascara with Yves Saint Laurent’s ‘City Drive – Classy’ Eyeshadow Palette, ‘Eyeliner Effet Faux Cils’ Bold Felt Tip Eyeliner Pen and ‘Rouge Volupté Shine – Rose in Tension’ Lipstick (a Nordstrom exclusive).

—Stefanie Frank

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