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The predominant male attitude on grooming and skincare is that they are optional. At least that’s what we hear from president of Kiehl’s and noted beard-wearer Chris Salgardo.

chrissalgardoBut imagine if Rob Lowe thought that way. There would be no Rob Lowe.

So in the interest of correcting this gross misunderstanding, Salgardo wrote Manmade, a book with grooming and skincare tips men can and should use right now–and which will keep them looking younger, longer. Perhaps you know a man who could use this in his life?

Salgardo told us all about the book on the phone. The conversation is below.

And if you happen to be in/near Seattle on December 11, meet up with Salgardo in our flagship store to talk about his book and knock back a cold one. The event is called, tantalizingly, Beards and Brew.

Shop: Kiehl’s

Click here for crucial tips on nighttime skin care, how to shave properly and which common grooming & skincare mistakes men should avoid.

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