Spring is here, which has us ready to update our closets and our fragrance wardrobe. We asked some of our expert Beauty Stylists to share what scents they’re excited to wear in the warmer days to come. Each recommends both their favorite classic scent and one that’s newly on the market. Finding a fragrance you love can be a challenge, so get our stylists’ best fragrance picks for women and men–there are 18 to love!



Aerin Lauder, founder and creative director of AERIN and style and image director at Estée Lauder, spent some time sharing a peek into her perfumed world. A lover of art, travel and easy refinement, Aerin pours herself into her luxury lifestyle brand and believes that living beautifully should be effortless. See some of the ways she brings that philosophy to life.



A signature fragrance. That beloved scent worn as part of a unique identity. It may change over time as tastes and moods shift, but we’ve all experienced an encounter with a familiar combination of aromas, even after years have passed, and they immediately trigger memories: evoking thoughts of mom, dad, friends, an old flame. Scent, as we all know, is a powerful thing. Which is why, in this new series, we explore the signature fragrances of real women–what they love and why they love it–to navigate this invisible world and discover new fragrances to adore.


Liz Marley is a wordsmith by day and perfume genius by night. We know her here at Nordstrom HQ as a talented writer, but she also happens to have her own line of perfume she’s worked to develop and launch–PARFUM MAGNÉT. She’s serious about fragrance and clearly a perfect choice to tap for our inaugural signature fragrance story. Read on as she shares what she’s wearing now and a few choice recommendations.


Liz’s work in her fragrance studio on her Instagram.

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We know what probably comes to your mind when we mention rose-scented perfumes. Old fashioned. Overpowering. Old lady. Until recently we may have felt similarly, but now we think it’s time to rethink roses. Revamped formulations and unexpected scent combinations make for some extraordinary fragrances with rose notes. Read on as our Online Beauty Stylists share their expertise and give us a few of their favorite, modern rose perfumes and fragrances—with a few notable classics thrown in.

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What’s New: My Burberry Fragrance

My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” —Christopher Bailey, chief creative director & CEO, Burberry


Capturing the essence of a London garden after the rain, My Burberry is more than just the newest fragrance from a beloved British icon; it’s the brand’s signature scent. For a launch this important, Burberry tapped Kate Moss and Cara Delevigne to star in a campaign shot by none other than Mario Testino.

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Mother’s Day is just a week away, and while every mom is unique, you can never go wrong with a chic fragrance gift that she can enjoy all year. Whether yours prefers the classics or something a little more exotic, one of these distinctive beauty gift sets is sure to suit her special personality.

Tory-Burch-Eau-de-Parfum-Mothers-Day-Gift-SetTory Burch Eau de Parfum Mother’s Day Gift Set

A duet of sharp citrus and bright floral notes, Tory Burch’s debut namesake scent is an essential feminine fragrance that comes in a gorgeous bottle. Set includes eau de parfum and body lotion as well as an additional travel-size eau de parfum spray, all packaged in a sleek, polished box that’s perfect for gifting.

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With just a spritz of scent, you can join us on a journey of the senses where landmark destinations—from London to Tokyo— are the inspiration for intoxicating fragrances and fragrance picks.

Mamma Mia!Viktor & Rolf ‘Flowerbomb’ Eau de Parfum Spray & Valentino ‘Valentina’ Eau de Parfum

“Discover a brand new perfume or take a mini vacation from your signature scent,” says Kate Fannin, our Beauty Trend editor. “If scents can truly transport you, why not hop to Paris, London, New England, Tokyo or Italy with our destination-inspired perfume picks? No suitcase or passport required!”

Discover our top selected fragrances for spring in our Trending Now guide.



From tree decorating to caroling, it’s no wonder so many people call this ‘The Most Wonderful Time of the Year.’ Take on the season of merrymaking and holiday-proof your home with a few of our favorite aromatic scents.

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Stop and Smell Our Scent Event

Find love at first whiff! Shop our top fall fragrance picks both online and in store, and score an exclusive glass perfume tray* with any $125 fragrance purchase.


This exciting Scent Event offer is available through November 20.

Create your own wardrobe of fall fragrances.

*Fragrances shown with tray are not included. One per person, while supply lasts.


Check out a few of our fave fragrance ad campaigns for men, made to be especially enticing to women.

Tailor Made: Actor James Franco for Gucci ‘Made to Measure pour Homme’ Eau de Toilette

“The look of Made to Measure needed to be something extremely special, and this is what we have achieved. It is as stylish and cultivated as our suited protagonist,” says Frida Giannini, creative director of Gucci.

The Essence of the Bottega Veneta Man: Bottega Veneta ‘Pour Homme’ Eau de Toilette

This Nordstrom-exclusive fragrance—the first men’s fragrance for the Italian fashion house—combines touches of leather and labdanum for a masculine finish.

Bello Mio: Model Ryan Burns for Ermenegildo Zegna ‘UOMO’ Eau de Toilette

Developed by renowned perfumer Alberto Morillas, UOMO is a combination of two powerful ingredients: citrus Zegna Bergamot and the floral note Violettyne Captive.

Mad for Mythology: Versace ‘Eros’ Eau de Toilette

Model Brian Shimansky, photographed by Mert and Marcus, transforms into Eros, the Greek god of love, for the new Versace fragrance campaign.

Moved by Music: Burberry ‘Brit Rhythm’ Eau de Toilette Spray

Burberry’s Christopher Bailey put his love for music in a bottle with the launch of Brit Rhythm, a music-inspired fragrance made just for men and modeled above by British babe George Barnett.

The gift that gives back. Shop more men’s fragrances.