Too often you only get to see the talented faces in front of the camera, not those equally gifted and often adorable souls who work their magic behind the lens. During our January Trend shoot, we reversed our camera angle to highlight the artists who execute the style and vision that make fashions come to life.
Hear from two fashion photographers plus nail and hair stylists on how they launched their successful artistic careers and what makes them excited about their crafts—including tips on how to perfect your manicure and hairdo.
We love a great blowout, which is why we’re so excited to have all the hair care and styling products from Drybar available at Nordstrom. Now we can all snatch up the genius line created by founder Alli Webb for blowing out some gorgeous locks right at home. Webb gave us some of her time to tell us about starting her company, her top five Drybar favorites and how to get the perfect results at home.
Hi Alli! Tell us a little about your background. What was the idea behind Drybar, and how did it get started?
While growing up, I always struggled with my naturally frizzy, curly hair, and longed for a place that would happily blowout my hair at a price I could afford. I ended up becoming a professional stylist in my early 20s. In 2009, after being a stay-at-home mom, I started a mobile blow drying business, Straight at Home. During that time, it occurred to me that I was not alone in my quest—there was a huge hole in the market for a place to get great blowouts, in a fun, beautiful environment at an affordable price. I realized I needed to do this. So I partnered with my brother, Michael Landau, and my husband, Cameron Webb, to open our first location in Brentwood, California. We never dreamed it would turn into what it has.
We love the positive, inclusive vibes of your company’s 10 core values and beliefs. What philosophy guided you in picking them, and if you had to sum them up into just one sentence, what would it be?
Life is too short to work someplace you don’t believe in, and where you can’t be yourself. Our parents ingrained that in us, and we’ve always thought of Drybar as an extension of our family! Drybar’s success is due to the hard work and dedication of us all coming together for one overarching goal: to make women feel great.
Your products and services are all named after cocktails and adult beverages (Dirty Martini, The Cosmo, Southern Comfort, etc). What inspired the theme?
While we were developing the whole bar concept, naming hairstyles after drinks seemed like such a fun way to order your favorite style off the “bar menu”. Our clients really love it!
Speaking of cocktails, what’s your all-time favorite?
I am most definitely a Mai Tai girl.
What are your top five picks from the Drybar line right now, and why do you love them?
1. 3-Day Bender Curling Iron: I love this curling iron because it gives a seriously perfect wave! It uses NanoIonic technology to smooth the cuticle, setting curls in place—all while helping with frizz control.
2. Bay Breeze Hydrating Shots: Like many of our Drybar ladies, I love getting lots of blowouts and being blonde, which means a lot of heat styling and coloring. So having a weekly hair shot is an absolute must for me.
3. 100 Proof Treatment Oil: It’s a go-to product for me because it adds so much shine, plus it replenishes dry, damaged strands and also helps control frizz and flyaways.
4. Triple Sec Texturizer: Triple Sec gives amazing texture! It’s super popular in our shops with our stylists and clients because it adds tons of volume and texture, and the scent leaves my hair feeling super fresh and clean.
5. Detox Dry Shampoo: This is one of our bestsellers and for good reason. There’s no better way to make a blowout last than a great dry shampoo with a heavenly scent!
So tons of guys may not start getting blowouts anytime soon, but they’re definitely starting to care more about their hair and embrace longer lengths. General thoughts on: #manbun #manbraid?
I love a good man bun…and have seen a lot of men sporting braids lately. I’m into it.
In all your experience as a pro stylist and founder of Drybar, what advice do you find yourself always giving?
One piece of advice I like to give is to not let perfect stand in the way of progress. I am a stickler for things being just so, but I’ve learned sometimes you just have to take a leap and perfect the little details later.
Last question! Can you tell us any secrets to the perfect at-home blowout?
Take your time! Most people rush through their blowouts, but it only takes a little time and effort to get pretty hair. If you put the time in, the blowout can really last, saving you more time in days to come.
Sarah Jessica Parker, guest editor on Nordstrom.com’s The Thread blog, debuts her SJP Collection looking flawless, thanks to her trusted hairstylist Serge Normant. As the pair embarks on the SJPxNordstrom cross-country shoe launch, she puts the spotlight on Serge, camera-phone interview style, to candidly discuss how their storied relationship started at the 2000 MTV Video Music Awards.
Best on-the-fly styling advice from Serge Normant:
“When all else fails and you’re in a panic, just do a timeless ponytail.” —Sarah Jessica Parker
If Hollywood handed out awards for best hair, Julia Roberts, Sarah Jessica Parker and Julianne Moore would need to prepare acceptance speeches. We imagine they’d first thank their parents for the genes that coded their luscious locks, then give all remaining credit to their mane man: hairstylist Serge Normant.
Born and raised outside of Paris, and a New York City resident since 1988, Serge is adored by all of his celebrity clients. Not only does he make them look like goddesses, they call him a trusted friend. After meeting the iconic stylist at a local appearance to promote his eagerly awaited Serge Normant Hair Care Collection, we quickly understood why. Warm, philosophical and suave in a très français (translate: authentic) kind of way, Serge charmed—and sometimes surprised—us with his ideas about beauty, style, success and serendipity…
American beauties or French belles?
There’s this perception that Europeans think American women are over the top with beauty, but actually we are fascinated by how American women pay attention to looking beautiful, to enhancing and celebrating the fact that they’re women. Sometimes French women go too far the other way, wearing absolutely no makeup or looking disheveled because they think it’s cool. What’s beautiful to me, whether you are French or American, is subtle glamour: taking care of yourself and making an effort to play with style. I think French actresses like Charlotte Gainsbourg and Marian Cotillard embody that effortless chic in the same way Julia and Sarah Jessica do.
Long hair or short?
Hair length is not a question of age—it’s about style, personality. I have a friend who’s 70, and she has had the same long hairstyle for 50 years. She should never cut her hair short—it just wouldn’t look like her. Look, I’ll admit it: I love working with a gorgeous, extravagant head of hair like Julia’s, but I’m not saying that a woman has to have long hair to be beautiful. What’s important is how a woman feels about her hair, not what society dictates she should look like. Hair is such a great accessory—you can make mistakes and it grows back! You have to have fun with your hair, to enjoy it. Fashion changes, taste changes, play with your hair.
Hair apparent: Serge styled Julia Roberts for the cover of his book Metamorphosis (New York: Harry N. Abrams, 2004) and Sarah Jessica Parker for the Harper’s Bazaar September 2013 issue.
(Images courtesy of sergenormant.com)
Timing or talent?
Early on, I got introduced to the right people at the right time. I never forced anything; I never had a career plan—all I wanted was to do great work, to be part of a great team creating great moments, great photographs. Things just happened for me: I met Julia on the set of her first Vanity Fair shoot with Herb Ritts. I met Sarah Jessica on a shoot in Los Angeles. As a hairstylist, you’re in so many different intimate situations with your celebrity clients—you fly together, you eat together, you’re in a small room at 6am to get ready together. To sustain these relationships, you have to connect on a personal level.
Image or inspiration?
At the end of the day, I am a hairdresser, providing a service. When a client walks the red carpet, I don’t want her wearing ‘Serge Normant.’ She needs to be herself first, and my job is to enhance her. I am so inspired by women—I was inspired by my mom when I was growing up, and I’ve continued to be inspired by all the women I meet. The problem with being too focused on yourself is that whenever you do anything in the spotlight, you’re always judged. So I’m only as good as my last haircut, which keeps me grounded!
Serge created his hair care line using products he has relied on for his entire career to create hair that looks luscious, healthy and gorgeous. Along with luxurious shampoos, conditioners, volumizers, styling and finishing products, Serge recently introduced ‘Avah’ Eau de Parfum, an exotic fragrance you can mist on your body and your hair. Shop our complete Serge Normant collection to add a little ‘Serge glamour’ to your life.
For Chriselle Lim, fashion blogger behind The Chriselle Factor, beauty is all about feeling good and feeling healthy. This fashion guru shares how she experiences beauty—and in the process showed us a few camera-ready hair tricks.
When it comes to beautiful hair, Chriselle is drawn to big, sleek waves. We find her at Nordstrom picking up a Sultra Bombshell Curling Rod as she prepares for her night.
So what’s her everyday beauty style? “As a fashion blogger, I’m always changing it up,” says Chriselle. “One day I’m a rocker chick. The next day I’m boho. But when it comes to beauty, I’m such a creature of habit. My go-to products are: BB Cream, lip tint, cheek stain and mascara. Super easy! My makeup is pretty neutral; what’s important to me is dewy skin. I’m a sucker for skincare. I could spend all my money on that.”
Step 1: Starting 2-3″ from roots, wrap 1″ sections of hair around curling rod. Roll rod toward scalp to complete the curl. Before curling, spray each section with a setting spray.
Step 2: While curled section is still warm, wrap hair around two fingers to create a pin curl.
Biggest beauty mistake? “Shaving my brows in high school!”
Ideal brow? “I love thick brows, a little tattered and messy—not perfect. Like Cara Delevigne—I’m obsessed with her thick, straight brows.”
Step 3: Using a double-pronged curl clip, place clip inside curl, securing hair against your scalp. Keep pin curls in place until hair has cooled.
Step 4: When hair is cool to the touch, remove curl clips.
“Every moment is an ‘insta’ moment,” says the snap-ready tastemaker.
Not convinced? We suggest checking out her Instagram feed. Chriselle was born to document and share fabulous style inspiration.
Favorite beautiful place? “I recently went to Taiwan. And while you wouldn’t necessarily think of anything peaceful in such a crazy-busy city, we visited Sun Moon Lake, which is perhaps the most amazingly beautiful place I’ve ever seen. It was so peaceful and serene.”
Glam Girl: This look represents Chriselle—and a hairstyle option that works for just about every situation.
Photo Fab: #Instagood #Nordstrom
Wondering how to turn a bad hair and makeup day into a good one? Check out Chriselle’s Picks!
Since my recent re-lo to Seattle, I’ve discovered there’s no need to get away during the summer. With the sun finally shining on nearby mountains, lakes, beaches, waterfalls and brilliantly blooming backyards, a Northwest staycation hands-down beats the hassles of long-distance travel. And while I love getting back to nature, I do have my limits with going au natural; luckily, I’ve found the perfect, portable beauty companions for each of my favorite staycation destinations.
Boating on Lake Washington. When you’re jumping in and out of the water, you need makeup that’s waterproof and towel-proof, like stila lip crush lip & cheek stain. This amazing product reacts with the pH levels of your skin to create a perfectly natural and unique pop of color that stays put, and the brush on the pen makes application a breeze. My favorite water-sporting color: Pomegranate Crush.
Camping near Mt. Rainier. My husband always challenges me to get everything I need into one backpack, so multipurpose items are a must. The answer to all of my skin needs (healthy, protected, natural-looking) comes neatly packaged in one tube of Supergoop! Daily Correct CC Cream Broad Spectrum SPF 35. This wilderness wonder product covers and smoothes imperfections, provides an anti-aging serum and protects with a higher SPF. The silky formula is a treat when I’m roughing it.
Hiking on the Olympic Peninsula. When you finally reach the summit or waterfall, it’s nice to look (and feel) fresh for a picnic and your Instagram-worthy pictures. To keep sweat at bay, I always carry a few packets of DERMAdoctor MED e TATE Hyperhidrosis Control Wipes. Specially medicated for extra sweating, this handy product can still be used on your face, underarms and even your feet, and helps you stay drier on any trek.
A day at Alki Beach. Sunscreen is a no-brainer, but I also like to keep my hair from looking like it’s been through a hurricane. Salt water is so drying, and the breezes from Puget Sound can whip tresses into a frizzy tangle—unless you come prepared with a leave-in conditioner in your beach bag. My favorite: B. the Product Leave It In Conditioner. This lifesaver doesn’t weigh down even fine, thin hair like mine, and the spray pump helps the product reach your head instead of blowing in the wind. It’s great for kids’ hair too, and makes comb-out time much less painful.
Spa time at home. Why deal with traffic when you can simply lie back in the tub with a good book, a glass of Washington wine and some Aveda Stress-fix Soaking Salts? With lavender and sage essences infusing mineral-rich salt and sugar, this total-body indulgence is my go-to remedy for relaxing and unwinding—especially after days spent hiking, camping, boating and playing on the beach. (Sometimes I need a staycation after my staycation…)
I hope wherever you live, you’ll take some summer staycation days of your own. A little downtime is one of the best beauty treatments out there!
Get your glow on and gear up for summer at our in-store Summer Beauty Event. Our makeup and skincare experts will work one-on-one to show you what’s new, what’s essential and how to make it all work for you. Plus, when you spend $125 on beauty or fragrance you’ll receive a hot-pink jelly clutch filled with selected samples—free! So grab a friend, find a store near you to make an appointment—and enjoy an afternoon that’s all about you. We’ve even created a handy shopping list with our picks shown below to print out and bring with you.