Loredana Grama

Fashion week makeup

Our beauty team hit up a slew of backstage runways at Fashion Week, catching up and grazing shoulders with industry bigwigs the likes of Bobbi Brown, François NarsStila, butter LONDON and Jin Soon Choiand taking notes on fall’s biggest makeup trends.

What stood out to them as the biggest beauty trends on the spring ’16 runways? For one, individualized contouring and brows, like the ones created at the hands of experts like Shiseido’s Dick Page for Narciso Rodriguez. In season’s past we’ve seen our share of strong contouring and bold brows, but this year was different. Show after show, artists let the model’s natural features dictate the beauty, focusing on accentuating natural assets, like amping up already god-given bushy brows.





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Nordstrom National Beauty Director Loredana Grama and the Nordstrom Beauty Office identify the biggest beauty trends on the spring ’16 runways.

In a matter of eight days, our beauty team hit up 34 New York Fashion Week shows, grazing shoulders backstage with industry bigwigs the likes of Bobbi Brown, François NarsDeborah LippmannCharlotte Tilbury and Jin Soon Choiand taking notes on spring’s most popular makeup crazes.

BeautyTrendBareWhat stood out to them? For one, natural, effortless makeup that left the focus on inner beauty. Skin was fresh and radiant and eyes were often left bare, except for a swoosh of nude shadows here and there. If there was a pop of color, you can bet it was on the lips, like the pouts M·A·C Cosmetics sent down the runway for Zac Posen. Expect glowing complexions, mushroom-tinged shadows and undone brows come spring for an easy au naturale look.

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Nordstrom-wide, teams are getting ready to converge on New York City later this week to cover the fashion, beauty  and scene at Fashion Week. As she’s prepping, our National Beauty Director Loredana Grama is sharing her five secrets to surviving the intense week—chock-full of runways, backstage interviews and in-market appointments—all while looking her best.




The Graphic Eye | Trending Now


Fall has always been the season for the smoky eye—and 2015 is no exception—but new approaches make it exciting, sophisticated and defiantly dramatic. Regardless of the techniques and colors used, we love these fun variations:

From gorgeous greys and deep browns to modern cinnamon and plum tones, smoky never looked so good.

Layering deep jewel tones like purple or metallic chocolate creates retro-like lids with amazing finishes.

Artistic and Graphic
Cue the black eyeliner revolution because this is way more than the traditional cat eye.

— Loredana Grama, Nordstrom National Beauty Director

Shop: Modern Smoky Eye | Modern Winged Liner | Sexy Brows


We asked a few of our beauty directors to handpick some of their favorite Nordstrom Anniversary Sale Beauty Exclusives.


Loredana Grama — National Beauty and Fragrance Director
“This season is all about the perfect makeup palette. Palettes are a great option for the on-the-go woman who wants her entire look in one easy place.”


M•A•C Look in a Box Face Kits
“These palettes come in either a cool or warm shade option and include six eyeshadows, two blushes and two lip colors each. Why not get both?”

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