mascara

How to make beautiful women even more beautiful? That’s what Charlotte Tilbury does every day—even when “every day” turns out to be one of the industry’s most exciting and high-stakes award shows.

The Brit beauty queen gave us the inside track on the looks she created for Amal Clooney and Sienna Miller, and we’ve got all the tools you’ll need to re-create the beauty for yourself. Every day.

 

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Three for Two—for One Day Only

Who’s your eyelash spirit animal?

Whether your wand goes for electric blue feathers, demure brown brushstrokes, blackest black long-distance runners or somewhere in between, you’re going to love this: On Saturday November 8, when you buy two mascaras, a third tube is yours free.

Unleash—or would that be unlash?—your inner batting beauty. Let’s do this!

SHOP: Mascara
Fine print: doesn’t apply to lash primers, serums, enhancers or mascara sets.

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Expert Advice: Lashes 101

Our National Beauty Director, Debra Redmond is here to make sure we’re all getting the most out of our mascara with a little schooling on the basics. Read on to get all of Deb’s expert tips.

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HERO

This Saturday only (November 9): It’s Mascara Madness. Buy 2 mascaras and get 1 free! Mix and match 3 mascaras from your favorite brands, and we’ll automatically deduct the cost of the lowest-priced mascara in Checkout. No promo code required! It’s a perfect time to stock up on your favorites—or try something new.

Speaking of madness, don’t let your mascara drive you crazy. Here are five expert tips to keep you levelheaded about your lashes.

1. Longer lashes. It’s the mascara that you apply at the base of your lashes that makes them appear longer—not at the tips—so give the wand some extra wiggle as you start before extending it out.

2. Dump the clump. Use a clean mascara wand (you can clean and upcycle an old one) and draw it through your lashes when they’re wet to prep, or use it to gently remove clumps after applying your layers.

3. Water safety. We love a good tube of waterproof mascara, but you should consider using it only when you really need that extra protection. Regularly removing waterproof mascara can be harsh on the delicate skin around the eyes and can also dry out your lashes. For everyday wear, a quality mascara or one that’s merely water-resistant will do the job nicely.

4. Extra volume. Turn it up by applying a little powder to your lashes as a base. It helps give the mascara something extra to grip on to.

5. Resist the pump. All that in-and-out motion introduces extra air into the tube, which dries out your formula more quickly and leads to less-than-stellar results.

Shop mascara.

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Yves Saint Laurent’s new ‘Volume Effet Faux Cils’ Baby Doll Mascara may be girly, but there’s nothing ‘little’ about it. On one side, thick, spaced bristles coat lashes and create volume; on the other, fine, close bristles hit even the tiniest lashes to create a lush fringe. The effect: a wide-open look that’s seductive and stunning. To promote the mascara’s launch, the brand created this video starring model, actress and all-around It Girl Cara Delevingne.

Naughty and nice: The mascara comes in four playfully named shades: Fetish Black, Indiscreet Purple, Audacious Blue and Wheedler Brown.

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Hey, baby: To get Cara’s dolled-up look, complement your Baby Doll Mascara with Yves Saint Laurent’s ‘City Drive – Classy’ Eyeshadow Palette, ‘Eyeliner Effet Faux Cils’ Bold Felt Tip Eyeliner Pen and ‘Rouge Volupté Shine – Rose in Tension’ Lipstick (a Nordstrom exclusive).

—Stefanie Frank

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