Last week we offered a sneak peek at the new Smashbox video on primers as well as a quick interview with its leading lady: screen, stage and TV star Kristin Chenoweth. Today, we give you the world premiere of the video itself!


Don’t know much about primers? Smashbox has created an easy five-point breakdown.

Check out our Photo Finish collection of skin-perfecting primers, find the one that meets your individual skincare needs and prove it to yourself!


Kristin Chenoweth is primed to give you an exclusive behind-the-scenes sneak peek at her starring role in Smashbox’s new video. The award-winning Broadway musical, film and TV star spends most of her life in front of the camera, so who better to give props to a product that helps everyone look ready for her close-up?


Close-Up and Personal: Kristin and Smashbox Pro Lead Artist Lori Taylor backstage at the shoot

Prime-Time Players: Vloggers Andrea Brooks, Kandee Johnson, Camila Coehlo and P’Trique

In “KRISTIN PRIMES FOR THE VERY FIRST TIME,” the singer and actress teams up with Internet sensation P’Trique (hilarious star of YouTube’s “Sh*t Fashion Girls Say” series) for this promo on primers. Joining them are top beauty and fashion vloggers Kandee Johnson, Andrea Brooks of Andrea’s Choice and Camila Coelho of MakeupbyCamila, whose takes and tutorials gather millions of views every month. The video, which will be hosted on YouTube channel The Platform, goes live Monday, July 8.

On set for the shoot last month, Kristin took five to give us the who/what/why scoop on the video. We were thrilled to hear her famous Oklahoma twang over the phone—and were secretly hoping she’d break out in a rousing number from Wicked (Kristin originated the role of Glinda the Good Witch on Broadway).

Beautiful Range (clockwise from top left): Kristin wins an Emmy; even prettier in person; as Glinda in Wicked (image courtesy of Playbill); the down-to-earth diva dresses up; as Olive Snook on the TV series Pushing Daisies (image courtesy of ABC)

BEAUTY 24/7: Why a makeup video?
KRISTIN CHENOWETH: Honey, I’m a girlie-girl—I’ve got beauty in my soul. All I need is friends, faith and a little primer!

Why primer, specifically?
KRISTIN: I have always loved Smashbox’s primers—their Luminizing Primer is my fave. It really does make a difference, and now that I’m in my early 40s, I can use a little extra help. My face just looks smoother and feels better when I’m wearing it—honestly, I never want to take it off! I’d wear it to bed if I could…then I’d wake up with my perfect face on already.

Word: Smashbox’s new primer ad (Image courtesy of Smashbox)

What about women in their 20s and 30s?
KRISTIN: Smashbox primers are made for women of all ages. Even if you’re younger, you can still get great benefits like sunscreen or oil control from a primer. Bottom line, primer helps your makeup stay on—who wants to keep redoing it all the time? Everyone should use it; it’s the best.

Last question: Do you ever spontaneously burst into song, like in one of your Glee episodes? (Hint, hint.)
All the time—in my head! (Dang.)

Check back with us on July 8, when we’ll present “KRISTIN PRIMES FOR THE VERY FIRST TIME”—for the very first time! In the mean time, you can shop our complete selection of Smashbox primers.

—Stefanie Frank


Whip that bun into shape with the Sultra ‘Uptown Chic’ Bun Shaper. Get your updo on in no time, and create a look that’s sleek and smooth or loose and tousled—no sacrificial socks required.

How to use:
1. Pull hair into a ponytail, and thread the ponytail through the middle of the bun shaper.
2. Lay hair over bun shaper.
3. Wind ends of hair around shaper, tucking under as you go, securing with pins.

Watch as Sultra Artistic Director, Omar Lopez shows how this secure, so-easy bun is done.

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What to my wondering eyes should appear right on my doorstep the other day? My March Vogue, Elle, InStyle and Cosmo (BEST DAY EVER). So many great reads, so little time!

The changing of the seasons is one of my favorite times: putting away our winter wardrobes and layering up for spring with loads of color. I can’t help but think a new wardrobe will need new makeup to go with it—so what’s a girl to do?

Fortunately for me and all of you, our Spring Beauty Trend Events have just kicked off. In case you have never attended one of our events, let me be the first to invite you! Trust me when I say that this is something you don’t want to miss.  We gather what we learned behind the scenes at New York Fashion Week—including all the insider tips and the final runway looks—and we bring it all to you in these fun and fantastic beauty-packed events.

Over the next few months, you’ll have the opportunity to learn from industry experts during one of our 32 shows and/or by attending one of our Pretty Party events hosted in 91 of our stores. Really, we want to make sure you don’t miss this!

I’ve gone ahead and started your spring checklist for you: Radiant skin. Check. Coral blush. Check. Pink, berry-stained lips. Check. Bold brows. Check. Where to learn how to achieve all of this and more? Nordstrom Beauty Trend Events. Double check!

Make sure to reserve your spot today. We look forward to seeing all of you there!

—Debra Redmond, Nordstrom National Beauty Director


Let’s talk foundation fundamentals. Is yours helping bring out the best beauty it possibly can? Watch Laksmi, one of our Beauty Directors, as she shows how to apply foundation step-by-step for perfect coverage and long-lasting results.

Of course, these great tips need a great foundation, so meet your newest BFF: best foundations and friends—our favorite foundations with a standout sidekick paired with each.

bareMinerals: Ready Foundation SPF 20 | Precision Face Brush
Bobbi Brown: BB Cream SPF 35 | Foundation Brush
Giorgio Armani: Maestro Foundation | Maestro Concealer
Shiseido: Radiant Lifting Foundation SPF 17 | Perfect Foundation Brush
Yves Saint Laurent: Le Teint Touch Éclat Foundation | Foundation Brush
Estée Lauder: Double Wear Makeup | Illuminating Perfecting Primer