Behind the Brand: Mimi Chica

On my recent trip to Los Angeles, I had the opportunity to spend the day with Mimi Chica. I’ve always been curious about what it’s ACTUALLY like to work in the fashion industry. Thanks to Mimi Chica, I got to meet so many cool people and hear their stories about how they started working in fashion, not to mention spend my day surrounded by beautiful clothes.

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 I took my photographer friend Bella along for the fun. Also pictured: my lovely “tour guides” Julie and Tara. Both of them are Mimi Chica experts and taught me everything I needed to know about the company.

 

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This is one of the many clothing racks that filled the Mimi Chica showroom space. I think I was in heaven being surrounded by all these beautiful clothes! Julie explained to me that there were so many racks because she had just returned from New York market, which means that tons of clothing brands from all over the country come to New York so that buyers from different companies such as Nordstrom can look at everyone’s clothes and order what they want for their store.

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Mimi Chica is known for having eclectic and quirky prints. I had the privilege of meeting the printmakers themselves! When I asked them “Is that all you do, just make cool prints all day?” they looked at each other, laughed, and responded, “Yes!”

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Lucky for me, the co-owner of Mimi Chica was in his office when I visited. It was so interesting to hear his story of how he broke into the fashion industry and started Mimi Chica with his wife, Michelle.

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After a delicious lunch at the Ace Hotel in LA (and after snapping this quick shot of Bella at the rooftop lounge), we headed toward the production offices for the brand.

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The group watched the end of a fitting (when clothes are tried on by a fit model and adjustments are made so that the garment can be as comfortable and easy to wear as it can be), and I wandered around the space taking photos. I noticed some tie-dye fabric hanging by a window (along with some adorable potted cacti, I might add) and decided to take a picture of it because of how the vibrant colors cheered up the office.

I had such an incredible day with Mimi Chica to say the least. Huge, huge, HUGE thank you to Tara and Julie for having Bella and I, and for showing us the basics of the brand. And another huge thank you to everyone that I met at the offices, you all are wonderful and have the best jobs ever.

xoxo,
Clare

P.S. Check out the latest from Mimi Chica’s spring line!

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