In this month’s BP. Fashion Board meeting, we learned how to merchandise the clothing line that we are designing. (Designing our own line is our year-long project!) We learned what merchandise tables are (they’re where you display your products), and we learned how to create aesthetically pleasing displays that follow a company-wide calendar of priorities/themes that we got from the Nordstrom head office.
To help us learn, we actually got to design some merchandising tables in our BP. department. My team was given the theme: Relaxed Casual, a.k.a., California Dreamin’. Our top priorities to support this theme were: items from the Sun & Shadow brand, knits, screen tees, and boyfriend and deconstructed denim. First we came up with two outfits that both featured destroyed denim, then we found accessories that went with both outfits.
The coolest part is that our merch tables were on display at the Nordstrom in downtown Portland, so people got to shop our tables all weekend long.