BP. Fashion Board

Farewell from Clare

It is with great sadness that I type this post. This past year has been a whirlwind of fun memories, great experiences, and fabulous fashion. I’ve not only learned tons about myself and my style, but also about the fashion industry—for which I’m so grateful.

Some highlights of my year:

Going to the Levi’s headquarters last October was a great memory. It was my first time really getting to know a brand, and I can’t tell you how excited I was that I got to feature Levi’s here on the blog.

Going to Los Angeles for the first time and being able to spend the day with Mimi Chica was incredible. I’m still kind of in shock that it all even happened. It was honor to be able to tour the showroom, get lunch with my chic fashion friends and even meet one of the creators of the brand.

I. Love. My. Dream. Team. So. Much. I could not have made it through this past year without them.

To Will: Thank you for being the most incredible photographer that I have the privilege to know and work with. You inspire me to no end.

To Bella: You always keep me on my toes. I’m so proud of how you’ve grown this past year and I can’t wait to see you grow even more as a blogger this coming year. I have so much gratitude and love in my heart for both of you.

I saved the best for last of course. 😉 When I became a BP. Blogger, I had no idea that these two ladies would become some of the most lovely friends I’ve ever had. I’m extremely lucky to have Alyssa and Lily by my side, blogging with me, shopping with me, eating too much gelato with me… Best of luck in college, my loves. Stay fab.

I’d also like to say a huge thank you to all of you lovely readers. Thank you for reading my blog, thank you for leaving sweet comments, thank you for supporting me for the past year. I appreciate everything so much.

Now that my tearful goodbyes are out of the way…let’s talk about my next steps. I love blogging so much that I started my own blog. I’ll post similar content on my new blog, so if you liked my posts this year, you’ll love my new blog.

Feel free to follow me on any of these sites to keep up to date with my latest fashion adventures:

My Blog
My Tumblr
My YouTube Channel
My Pinterest

Best of luck to James, Caroline, Bella and Amber. I have so much faith in you all, you’ll be great. I can’t wait to start reading your posts. 🙂

For the last time…




Farewell from Alyssa

The time has come to say goodbye. After you read this post, my reign as a BP. blogger will be finished. As sad as it is for this chapter to come to a close, it is time for me to move on. I’ve really enjoyed sharing a little piece of my life with you. I never stopped to think about it before, but we’ve done a lot together: We’ve gone to prom, graduated, visited the Northeast, and every Monday and Thursday we got dressed together. Here are a few of my favorite moments:


I’m going to miss you like crazy! Fortunately for you, there are some new bloggers to inspire you for the year to come, and I know they will do amazing things. As for me, I will probably face a similar fate to that of a former Disney star. Haha JUST KIDDING, I’m going to college.

As much as I’ve absolutely loved blogging for BP., I’m really looking forward to this next chapter of my life. If you want join me for my college journey (it will probably be filled with many more ridiculous shenanigans), I’ve started my own blog, which will still be filled with plenty of style and beauty inspo, but will also chronicle my life adventures in a little more detail.

Things to look forward to on Alika Leilani: my trip to Maui, a dorm tour, back-to-school looks, and much more! I’m hoping to establish a more personal relationship with my readers via social media, etc. On Alika Leilani, you’ll find links to my Instagram account and my contact info—I’m always looking for new friends, other bloggers to collaborate with, and PHOTOGRAPHERS (if you’re good with a camera and live in my area, I would be ecstatic).

Can’t wait to get started on all my new memories. 🙂



Now, the title of this post might be a little misleading because in no way have I “made it” in the fashion industry quite yet (give me a few more years). But being a blogger for a huge company such as Nordstrom has given me a taste of what the fashion industry is actually like and what it takes to succeed in it. You guys loved my more personal post, and I thought this would be a great sequel to that. If you’re interested in a career in the fashion world, keep reading because I have some tips and tricks for you!


Tip #1: Be Unique, Be Yourself.
To put it quite bluntly, no one likes a copycat. It’s perfectly OK to take inspiration from other people, but at the end of the day, whether you’re a blogger or aspiring designer, people will be drawn to you because they haven’t seen your style anywhere else. Bloggers like Leandra Medine and Tavi Gevinson are awesome, but the world doesn’t need a million versions of them. Now’s your chance to shine, so make your mark! Be unapologetically yourself.

Tip #2: Be friendly, Get Involved.
I’m a firm believer in karma, and I believe your good deeds will come back to you in some way, shape or form. Be polite, be courteous, offer to help out in the fashion community near you. To quote the great philosopher Drake, everyone has “started from the bottom” and you can’t be successful unless you’ve done some work. I feel like “be nice” is just a life rule in general, but I think it’s especially important to remember when talking about success in the fashion industry. Movies and TV shows often portray members of the fashion community as catty and snobby, but luckily I’ve found that’s not the case at all.

Tip #3: Network, Network, Network!
I can’t stress to you all how important networking is, even as a teen. Everyone you meet could be a potential employer or coworker. I find myself handing out my blogger business cards all the time. People are interested in what I do, because let’s be real: being a blogger for Nordstrom is not your typical teen job. When you’re meeting someone, make eye contact, give firm handshakes and tell them your full name so that they remember you if they’re ever looking to hire. Attending fashion events, store openings or launch parties are super important if you’re looking to meet people who already work in the industry. If you have a blog, don’t be shy to make business cards with your URL, name and email.

Tip #4: Put Yourself Out There.
This tip goes hand in hand with the previous one, but something I’ve had to learn through being a blogger is that it’s key to be fearless. Introduce yourself! Strike up conversations with stylish strangers! If you’ve got a blog with a good enough following, approach smaller companies and offer to feature their product on your blog, if they in turn promote you. Promote your blog on social media, such as Twitter, Instagram, and Facebook. Be shameless about marketing yourself, because it won’t happen unless you do it.

Tip #5: Educate Yourself.
I saved the best for last because this, in my opinion, is the most important tip out of all of these. It is absolutely crucial to educate yourself. I started learning about the fashion industry through reading magazines. I would read each issue over and over until I could identify designers, brands, writers and photographers. Books are also great, I have a whole bookshelf of fashion-related books that I read because the advice and stories are so valuable. If you look up to someone in the industry, learn everything you can about them. I’m a fan of fashion documentaries, too, as well as YouTube videos and podcasts. Learning is awesome!

I know this was a wordy post, but I hope at least some of my advice was helpful. Work hard, dolls.



My Fashion Board Project

Although the 2013-2014 BP. Fashion Board year is over, I thought it’d be fun to share the final project that I did. Our ongoing task throughout the year was to concept our own store. We picked our target market, selected merchandise, created a visual identity and even picked out the store’s decor. My boutique was called Nova Soho and I wish it really existed so I could shop there.

We kept track of our ideas and inspirations with a Pinterest board that we presented to the group at the last meeting. For the presentations, some of my fellow Fashion Board members also made creative video ads and posters, but I opted for a binder filled with different pages that had to do with the varying aspects of my store. Consider this a cleaner, more streamlined version of a mood board or inspiration board!

bp-fashion-board-project bp-fashion-board-project hero nordstrom-bp-store

This little project was so fun for me to do! Although I’ll probably never have my own boutique, it was fun to get creative and pretend.



I joined the BP. Fashion Board when I was a sophomore in high school. I had always loved fashion,  and I obviously love Nordstrom, so I thought it was a perfect fit. Since I’ve completed almost two years on the Fashion Board I thought I’d share what a typical meeting is like.


This is the whole Fashion Board for my region at our holiday party in December. At most meetings there are typically around 25-30 members and the manager of the BP. department. I’ve gotten to know a lot of these lovely ladies and have made a few new friends who love fashion just as much as I do.

Each meeting is different and we cover a new topic each time we meet. We’ve had guest speakers from companies like Me to We, who come and talk to us about their jobs in the fashion industry. Sometimes we have more hands-on challenges, such as dressing mannequins as a way to learn about visual merchandising. Another thing the Fashion Board does is discuss trends we love and clothes we’d love to see in BP. The manager takes notes on the trends we’re liking and sends them to Nordstrom buyers so they know exactly what their customers want.

If you’ve already applied, I’m so excited for you to experience Fashion Board for yourself! You’re going to have a blast learning about fashion while surrounded by people who love it just as much as you do. 🙂


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Are you a high school fashionista who loves fashion and shopping at Nordstrom BP.? Check out the BP. Fashion Board, a one-of-a-kind group that meets once a month, every month, between August and May at your local BP. Nordstrom. Learn the ins and outs of the industry, work on fashion projects and events (like fashion shows!), and tell our buyers what items you most want to see in your BP. department.

Hurry, applications are due Monday, 3/31! Learn more about the board and get that application in.


BP. Fashion Board Applications

Hello all of you glorious, fashion-fascinated lasses and lads! Good news: The application period for the 2014-2015 BP. Fashion Board opened yesterday. What’s the Fashion Board, you ask? The Fashion Board is a group of high-school students that meets once a month at your local Nordstrom BP. department. At the meetings you get to go behind the scenes in the fashion industry, connecting with fashion pros and making stylish friends your own age.

Part of the application process requires you to complete a fashion project. Last year I created a leather-bound lookbook of some of my favorite outfits, and decorated it with fake flowers, confetti stars and sketches. To inspire you as you consider your own application project, here are a few shots from my 2013 masterpiece:


The first section of my lookbook was a vintage-inspired spread featuring my letterman jacket and velvet loafers. The movie Super 8 inspired me to take pictures down by the train tracks with me holding my own super 8 camera.


The second section was inspired by Marc Jacobs. Here I showed my more Margot Tenenbaum-y side (who, as we all know, is the daily inspiration for my life).


I encourage you to apply for the fashion board, it is truly an incredible experience that allows you to make wonderful connections and friendships. Be inspired by your fashion icons and favorite movies, and put your heart into your fashion project.

Remember, the application period is open now! Find out more about the Fashion Board and get ready to apply.

Stay golden,


Fashion Board Holiday Party

This week, my local fashion board threw an ugly sweater/cookie party! All the lovely ladies on the board donned their favorite tacky sweaters and brought in an assortment of yummy treats to enjoy for our December meeting. I decided to bring my camera to take photos of some especially festive holiday outfits.


Here’s the fashion board! Also pictured: enough cookies to feed an entire country.


How cute are the elf and reindeer props? Meet Gabby and Siena, both rocking some fabulous sweaters and red lips.


Also spotted wearing bold lipstick and wonderfully cozy sweaters: Leeza and Bella.


For my tacky holiday outfit, I went all out and paired my sweatshirt with a light up necklace, jingle bell headband, and socks that say “HO HO HO”. As you can probably tell, I’m extremely festive 🙂 Also in this photo: Amber, the BP. manager at my local Nordstrom.


I couldn’t pass up the opportunity to snap a quick photo of Corey’s amazing gold creepers. They are the perfect festive shoe.

If you’re a high school student that loves fashion and are interested in applying for the 2014-2015 BP. Fashion Board, keep your eyes peeled because the applications will be available in the coming months.



BP. Fashion Board member Brooke doesn’t usually skip school, but she made an exception the day she won the TOMS design contest. Instead of reading, writing & ‘rithmetic, Brooke and two of her best friends spent the day at TOMS headquarters learning about design, marketing and manufacturing from some serious pros. Check it out:

Want to rock Brooke’s winning design? Pick up a pair of your very own—they’re only available at Nordstrom.

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My Fashion Board Project

I just finished my returning application to be on the BP. Fashion Board next year! I’ve had so much fun learning about fashion trends, careers and Nordstrom. Hopefully, I will get to participate next year, too.


As I was thinking about my experiences on the Fashion Board so far, I remembered the project I made as a part of last year’s application. I created a fashion journal full of collages to show what trends I loved. Although it’s from a full year ago (I can’t believe it), it’s still surprisingly relevant:

hero Corals Mint Green Peter pan collar page Pretty in pink Neutrals Funky but Polished

Stay inspired,