Keeping Up with Kendall & Kylie: Madden Girl


Hey BP. girls! Exciting news: Last Saturday I got to interview Kendall and Kylie Jenner (and Steve Madden!) at a launch event for their Madden Girl shoe and bag collection.

Before you read the interivew, I just want to give you an idea of how die-hard the Kendall and Kylie fans were. I talked to the first people in line—Brian and Briana from Ventura, CA. They arrived at the early (or late) hour of 1am (12 hours before the 1pm start time)! Brian said, “We got here just in time. It was all worth it!” Both Brian and his sister Briana were very excited to meet the Jenner girls, “We’re such big fans! We love everything that has to do with them.”

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Kendall and Kylie both sporting shoes from the Madden Girl Collection. This new line is fantastic, by the way. I’ve already got my eye on a pair of sandals.

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Aya, BP.: Kendall, I know, you’re more glam and Kylie, you’re more boho. How did you fuse your two aesthetics together for this line?

Kylie: I think for this line we wanted to make it more beachy and fun and young. And I think our next line is definitely more glam and darker.

Steve: We really wanted to reach the Nordstrom girl, so I was able to draw the best of both out of them [Kendall and Kylie].

Kendall: I agree with what they said!

Aya, BP.: What upcoming vacations do you have planned and what are some essentials for spring travel and music festivals?

Kendall: We havent really thought of anything yet, but I think that an essential thing is obviously a good shoe and that’s where our shoe line comes in…

Kylie:.. and sunscreen!

Kendall: Yeah, a good shoe and sunscreen!

Both: You’re set!

Steve: On my vacation, I’m coming back to Los Angeles to play golf with their dad [Bruce Jenner] and get a rematch because he beat me so bad.

Aya, BP.: Why did you feel that Madden Girl resonates with your personal style? 

Kendall: I think it does perfectly. […]We take our inspiration from online or magazines or whatever and we give it to [the Madden Girl team] and then they take it, put it on paper and then make a product. So I think that it completely resonates with our style.

Steve: Yeah, and they’re coming into Nordstrom for inspiration! So we’re putting their stamp on every piece in the collection.

Aya, BP.: What made you want to pursue this collaboration?

Kylie: We grew up wearing Steve Madden—every girl in my class had a Steve Madden shoe, so we have always admired the line. We just thought it was a perfect match. We’ve done clothes and jewelry and all that, so the next thing was shoes and it worked out perfectly.

Steve: Yeah, it was good. Since it’s sort of in their DNA. […] They grew up wearing them so now we were able to work together to produce something new with our DNA and their DNA.

Kendall: Exactly.

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Aya, BP.: We all know sisters love sharing clothes—what pieces do you think sisters will be sharing with each other?

Kendall:  Hopefully they’ll be sharing everything!

Aya, BP.: In terms of design, what did you learn from this experience? And what was your favorite thing about the creative process?

Kendall: I think we’ve learned that input is very important […] because we want to wear our own line and we want people to like it. And I feel like people like it when we like it.

Steve: There it is! She just said it.”They like it when we like it.” That’s why we have to take great care with what we make together, because the girls have a responsibility to their fans. And I feel like I have a responsibility, too, when I make shoes. Because I know people really love what we do at Steve Madden.

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Check out the collection and see what you think!

XOXO,
Aya

 

{ 3 comments… add one }
  • Alyssa, BP. blogger February 25, 2014, 3:08 pm

    Ahhh, you’re so lucky! I’m jealous!

  • Andrea March 1, 2014, 5:59 am

    Great interview, Aya! Terrific job asking questions your followers would want to know about.

  • Kelly March 14, 2014, 12:05 pm

    I love the fact that the sweet little girls that i used to sell shoes to when i worked here have their own line here. I feel really proud

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