Behind the Brand: Marcus Wainwright of rag & bone on the Future of Fashion
Marcus Wainwright, CEO and founder of rag & bone, has been the axle around which the contemporary fashion brand has rotated since its launch in 2002. With the departure of his cofounder, David Neville, last year, Wainwright has engaged in all aspects of the successful New York label. His steadfast, tempered Britishness centers the brand, which is anchored in his upper-class English background but deeply informed by American manufacturing and dress codes. As rag & bone has spun away from industry trends—like see-now, buy-now schedules and fashion shows—it has pursued more ethical, more decisive, more intentional choices.
That may clue you in to where Wainwright sees the future of fashion going. Here is what he told us during a brief chat on the state of the industry.
Watch the video interview:
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