Behind the Brand: Nico Peyrache of FRAME on Having One Foot in the ’70s
Nico Peyrache is the creative director of FRAME, a très cool denim brand that has spun out to design some stunningly chic shirts, blouses, dresses and sweaters. Basically, if you need to look put together in a moment’s notice, FRAME’s unfussy pieces will get you there. Which was kind of the point behind the label, Peyrache explains, during this brief video interview with the charming Frenchman.
Watch the video interview: