Behind the Seams: The Material Beauty of Herve Leger
Follow the journey of Lubov Azria and her design team as they finalize the Herve Leger fall/winter 2013 collection. Watch Lubov’s artistic process unfold before your eyes as she prepares the brand vision for the coming season, from concept to showtime.
For fall ’13, Lubov and her husband, Max, explore the “opulence of nature.” The day before the show, Lubov does a final fitting to make sure all 31 looks in the collection fit seamlessly on each model’s body.
Pattern designer Carlos Lucero bends down to closely inspect the garment. Unforgettable statements are made through attention to detail.The collection is inspired by the work of husband and wife duo François-Xavier Lalanne and Claude Lalanne, the masterminds behind Les Lalanne. Lubov’s first aesthetic point of reference is in the form of this Les Lalanne galvanized copper and bronze chair done in 1988. The pair are known for their ability to bring to life “different elements of reality found in nature.” The detail in the dress pictured above evokes the way light filters through the branches in a forest.
Each Herve Leger dress is designed with the iconic bandage dress in mind. Here, Lubov and senior designer Sean Lim check the sculpting and construction of the look.
For the first time Herve Leger will introduce footwear in association with the Camuto Group. “We felt that footwear was a natural extension for the lifestyle,” says Lubov. Architectural elements and high-impact hardware are hallmarks of each shoe design.
In-house stylist Christiaan Gunther understands that each look must hone in on the iconic heritage of the brand.
After a very late night of fittings and final alterations, it’s time to pack up the collection. We say goodbye to the team. It’s D-day tomorrow at Lincoln Center, where months of hard work will take center stage.
Lubov watches her vision unfold during the show run-through. In just a few minutes The Theatre at Lincoln Center will be packed with press, buyers and celebs, all eager to see how Max and Lubov’s POV has evolved for fall ’13.
A garden of urban expression inspires the color palette. The material beauty of the collection comes in the form of engineered jacquard, caviar and croco puff technique, along with beading and stud detail that add depth and vitality to the bandage dress.
Models line up backstage, ready to put on first looks–sporting caps that give the collection a sophisticated urban edge.
Czech supermodel Petra Nemcova looked stunning in Herve backstage as she made her way past photogs to get to her seat.
Now join us at the show and watch the complete Herve Leger FW13 line take to the catwalk.
Photos by Fernando Colon