Photo by Mike Chard
At New York Fashion Week: Men’s, one recent development is brands deciding to show collections out in the city, at non-fashion venues. And why not? Designers are always talking about their influences. Sometimes it’s best to take that classic writer’s advice: show, don’t tell.
For Ovadia & Sons’ punk rock–influenced fall 2018 collection, twin brothers Ariel and Shimon Ovadia booked the concert hall Irving Plaza. The venue, a former community center converted to a rock venue in 1978, holds fond memories for Ariel – who designed the collection with his brother Shimon. He saw a ton of shows there in the late ’90s.
The brothers have always been inspired by music and worked it into their designs. Last season, Ariel and I were talking about how their clothes reflected a love of Fabolous mixtapes and Lexus coupes. This season we talked about emo, hardcore and post-hardcore punk.
The soundtrack to the show was the soundtrack to young Ariel’s life: Alkaline Trio, Rancid, Pennywise, and My Chemical Romance—a disaffected, guitar-loving teen’s playlist from 1999. And the clothes were some of Ovadia’s best.
Check out our interview with Ariel Ovadia below and get inside his electric guitar nostalgia.
SHOP: Ovadia & Sons
READ THE Q&A