POP-IN@Nordstrom

Men's Fashion POP-IN@Nordstrom Style

Everlane’s 100% Human Collection: A Champion of Human Rights

In January 2017, Everlane launched its 100% Human Collection in response to the visibly divisive mood of the nation at the time. For CEO Michael Preysman and the Everlane team, it wasn’t about being a Democrat or a Republican, it wasn’t about left or right; it was about celebrating the universal humanity we share across political spectrums, racial makeups, gender identities, sexual orientations—and, of course, geographic locations. It was about reminding all of us that human rights are everyone’s business.

“The idea of 100% Human was totally organic,” says Michael. “It wasn’t premeditated. We thought right at the time of the election, being a country so split between two different sides, that there was more need for unity.”

LEARN MORE ABOUT THIS DO-GOOD COLLECTION

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Interviews POP-IN@Nordstrom

Everlane Founder & CEO Michael Preysman on the Concept of Radical Transparency

Once upon a time, a young Michael Preysman graduated from Carnegie Mellon University with a dual degree in computer engineering and economics, trying to reimagine a viable clothing-business model despite having little fashion knowledge. Three years later, at the age of 25, the self-starter launched Everlane with a disrupter’s desire to circumvent the traditional wholesale retail system. His vision was of a brand that would sell well-made, minimalist T-shirts at a fraction of the normal cost—all direct to consumers via a low-overhead digital platform. That was back in 2010, and it was a radical concept at the time.

Today, Everlane sells hundreds of high-quality wearable goods for men and women—from jeans to cashmere sweaters to leather shoes and accessories. (The brand has even partnered with Pop-In@Nordstrom to showcase its products on our site and in several IRL Nordstrom stores.) And it’s embraced an even more radical concept—one Everlane has termed “radical transparency,” which promotes an unconventional openness about almost everything that goes into the production of their products. From fabric sources to factory conditions to transportation and import duty costs—it’s all readily available to the Everlane customer on the company’s site.

We recently caught up with Michael to discuss the brand’s evolution, its recent denim launch and what term is absolutely not in the CEO’s lexicon.

READ THE FULL Q&A WITH EVERLANE’S CEO

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POP-IN@Nordstrom Style

Everlane’s Case for Clean Jeans (Now Available at Pop-In@Nordstrom)

Denim is a dirty business. Astonishingly, it takes an average of 2,600 gallons of water to make one pair of jeans (that’s three times more than you’ll probably use in a month of showers). Add to that the toxic chemicals that leach out of most denim manufacturing systems into local waterways and factory-workers’ lungs and we’ve got an untenable pollution problem.

While beautiful basics are the building blocks of Everlane, the brand couldn’t rationalize manufacturing America’s most hardworking basic the old-fashioned way. So they waited to get it right. They searched the world for a denim factory that felt the same—and finally found it at Saitex in Vietnam. The LEED-certified facility recycles 98% of its water back into production, uses sustainable energy sources and repurposes its byproducts into concrete for homes in the nearby area.  Everlane CEO and founder Michael Preysman feels confident it’s the closest thing on the market to zero-impact denim.

READ MORE ABOUT EVERLANE DENIM

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POP-IN@Nordstrom Style

Everlane’s Top 10 Bestsellers (a.k.a. What Everyone Else Is Buying)

Like clockwork, every fall, the same sartorial fire drill repeats over and over in our minds: Do we have enough sweaters? What about jackets? Is it time to invest in some new jeans? Maybe a pair of jeans without the holes, so our legs don’t freeze into blocks of ice when subzero gales hit?

Fortunately for everyone here, Pop-In@Nordstrom partnered with Everlane—the cult-status retail company that specializes in timeless, high-quality basics—to quell our collective cold-weather wardrobe quandary. In fact, there are more than 200 women’s and men’s pieces to mix and match to your liking, including cashmere sweaters, sustainable Japanese-denim jeans, Italian leather loafers, water-resistant trenches, silk dress shirts, leather totes, knit scarves and so much more.

While we encourage you to browse the entire curated collection (it’s pretty impressive), we’ve compiled a list of tried-and-true, can’t-go-wrong pieces that Everlane customers buy on repeat—just in case you want to cut straight to the chase.

READ + SHOP THE LIST

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Culture Interviews Music POP-IN@Nordstrom

Ames Bros x Pearl Jam for Pop-In@Nordstrom x Hanes: A Q&A on Designing Hundreds of Concert Posters and T-Shirts for Seattle’s Longest-Lasting Grunge Band

When it comes to a design aesthetic, it’s hard to imagine what Pearl Jam, Skype and a Seattle-based pizza chain might have in common. But these seemingly disparate entities all share the same potent, just-under-the-radar resource: Ames Bros, a small graphic design firm manned by two pretty unpretentious guys—Coby Schultz and Barry Ament.

The artistic duo has accomplished something a lot of design houses struggle with—a seamless, cohesive style that melds two brains into one. Or at least makes it look that way. Coby and Barry met back in art school at Montana State in the early ’90s, and both moved to Seattle after graduation for career opportunities in illustration. But Ames Bros as it’s known now might never have existed had it not been for Pearl Jam wanting a series of cool screen-printed show posters. Barry’s brother, Jeff Ament (yes, the same one who plays bass in Pearl Jam), hatched the poster project in 1995 and soon Coby joined Barry to kick out a constant stream of one-of-a-kind designs. And voilà, Ames Bros was born.

Nowadays, Coby and Barry cater to a wide range of clientele—from Skype and Pagliacci Pizza to Metallica and the NFL. They even do pro bono work for Food Lifeline and SMooCH (Seattle Musicians for Children’s Hospital). But their 22-year-long relationship with Pearl Jam is still going strong—as an extensive, ever-growing archive of posters and T-shirts can attest. (For a limited time, you can get your hands on four previously out-of-print designs at our Pop-In@Nordstrom x Hanes T-shirt shop.)

We recently caught up with Coby in his Seattle studio to find out more about Ames Bros and their long-haul collaboration with Pearl Jam.

READ OUR Q&A WITH AMES BROS

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Culture Interviews POP-IN@Nordstrom

Pop-in@Nordstrom x Hanes Chats with Dean the Basset (via Assistant Carly Bright)

 

It’s a dog’s life. At least on Instagram, where social-media sensation Dean the Basset has racked up 200,000 followers at the tender age of three (hey, that’s 21 in dog years!). With a penchant for pizza and comfy tees, turns out this cool Canadian canine is just like the rest of us.

We interviewed him recently on his new role in fashion, his future ambitions and his close friendship with Olivia Kim, our VP of Creative Projects and curator of the Pop-In shops.

Catch Our Full Q&A with Dean

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Culture Interviews POP-IN@Nordstrom Style

ban.do: The Brand That Just Wants to Have Fun (Creative Mastermind Jen Gotch on Optimism, ban.do Tees for Pop-In and Prop Styling at Nordstrom)

Plausible upcoming scenario: You wake up on the wrong side of the bed on a dark, rainy day. You have no idea what to wear, but you know you and your outfit need an instant mood boost. Then you remember your new ban.do T-shirt you scored at Pop-In@Nordstrom x Hanes. It might be the one touting the rosy mantra ‘No Bad Days’, it might be a big, red heart—or it might be the ‘I Did My Best’ tee (because who among us doesn’t need to be reminded of this too-true self-affirmation?). Whatever your choice of ban.do T-shirt, one look in the mirror after you’ve slipped it on should cue spontaneous rays of sunshine accompanied by a heavenly choir. Or at least help put things into perspective.

And that’s the point of ban.do, the L.A. lifestyle brand whose official tagline insists ‘we are serious about fun.’ Founded by self-proclaimed eternal optimist Jen Gotch, ban.do wants to lock down the positive vibes, no matter what kind of day you’re dealing with.

That kind of branding is rooted in personal relevance for Jen, who sold the company a few years back so she could focus solely on its creative vision. As she puts it, “The interesting thing with building a brand when you don’t set out to build a brand is that things just happen because they’re what you gravitate towards.”

READ OUR INTERVIEW WITH JEN GOTCH

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Interviews POP-IN@Nordstrom Style

Pop-In@Nordstrom x Hanes and The Wild World of Nicopanda

Nicopanda’s design director, Zachary Ching, shares some brand and inspo intel.

READ THE INTERVIEW

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POP-IN@Nordstrom

Long Live Your New Tee from Pop-In@Nordstrom x Hanes

It’s cool, collectible and pretty much irreplaceable (at least once our Pop-In stock sells out), so keep it wearable for years to come with a few of these simple laundry tips.

Wash your tee in cold water on gentle cycle whenever possible. (Don’t feel bad if you have to use warmer water occasionally to knock out some stains. That temp spike is legit.)

Skip the dryer and use an indoor drying rack. Heat can cause fading, pilling, shrinking and even sleeve deformities.

Ironing T-shirts, like ironing sheets, is a personal call. (If you dry your tee on a rack, wrinkles should be minimal.) If you have to use an iron, turn the tee inside out and press the iron down, then lift up and press another spot. Moving the iron in circular motions tugs on the fabric, leaving your beloved tee possibly deformed.

Avoid dry-cleaning an embroidered tee—the harsh chemicals can damage the fibers. Instead, turn it inside out, throw it in a mesh laundry bag and wash on cool. Save your cash, save your shirt.

GET MORE LAUNDRY & STAIN REMOVAL TIPS

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POP-IN@Nordstrom

Pop-In@Nordstrom x Hanes T-Shirt Lookbook

We took a few of our favorite T-shirts to the laundromat for a spin. Check out some of the highlights from this special collection—including Nicopanda T-dresses, a Juicy Couture 3-pack and other unexpected cotton-blend delights. All sparkling clean and ready to be worn.

CHECK OUT THE T-SHIRTS

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