In January 2017, Everlane launched its 100% Human Collection in response to the visibly divisive mood of the nation at the time. For CEO Michael Preysman and the Everlane team, it wasn’t about being a Democrat or a Republican, it wasn’t about left or right; it was about celebrating the universal humanity we share across political spectrums, racial makeups, gender identities, sexual orientations—and, of course, geographic locations. It was about reminding all of us that human rights are everyone’s business.
“The idea of 100% Human was totally organic,” says Michael. “It wasn’t premeditated. We thought right at the time of the election, being a country so split between two different sides, that there was more need for unity.”