One of our favorite things about fashion is its ability to transport the wearer—in time (historic, seasonal) and in place (environment, geography). When we think of it that way, a dress seems like a small price to pay to be lifted out of our everyday existences whenever we choose. Wear a mod sheath and go to a galactic future, while a peasant blouse seems to occupy the pastoral past.
Jason Wu masterfully designs to send his customers on adventures. His sibling collection, GREY Jason Wu, caters to the modern city dweller, the kind of women he knows and regularly dresses. And the campaign for GREY’s pre-fall collection occupies a particular locale: Hong Kong, that Pearl of the Orient. For the shoot, Jason asked his pal and collaborator, Caroline Issa, to style the colorful, contemporary collection in the city’s retail-heavy Central district, largely on Stanley and Wellington Streets.
We spoke with Jason about his pre-fall designs and his upcoming collection with actress Diane Kruger (at Nordstrom in November!). He also shared a behind-the-scenes video of the Hong Kong shoot. We can’t wait to go.
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