Fashion Week

Chloé ‘Attitudes’ Book Launch Soirée

The visionaries behind the Chloé Attitudes book hosted a swank gathering at the brand’s rue Saint-Honoré boutique to celebrate the first printed volume to chronicle the maison’s 60-year contribution to fashion.

(left to right) Art director Marc Ascoli, Chloé creative director Clare Waight Keller, Chloé CEO Geoffroy de la Bourdonnaye and the book’s lead author, fashion critic Sarah Mower, jump in the life-size TV photo booth for a candid photo op.

Guests were treated to their own impromptu shoot in the TV box, which was situated in the boutique’s courtyard, and received a keepsake photo.

The evening was marked by a special appearance from Gaby Aghion, who created Chloé in 1952.

Ascoli, who is known for his image-branding work at fashion houses that include Jil Sander, Yohji Yamamoto and Chloé, is a contributor to the book.

The noted art director helped scour the brand’s archives to find imagery that captured the essence of Chloé from its founding with Aghion to its present allure thanks to the talents of Karl Lagerfeld (1966), Martine Sitbon (1988), Stella McCartney (1997), Phoebe Philo (2001) and current creative director Clare Waight Keller.

Pages from Attitudes decorate the boutique, like this tear from the September 1965 issue of British Vogue, featuring model Breiten Moser in a graphic skirt and headdress by Chloé.

Model Sacha captures the beauty and wearability of Chloé in this July 1973 spread from British Vogue.

Photography duo Inez Van Lamsweerde and Vinoodh Matadin snap the playful and cool side of Chloé for Vogue Paris, February 2012.

Noted guests of the evening included Tank magazine’s Caroline Issa, Moscow-based street style star Miroslava Duma and Vogue Japan’s Anna Dello Russo.

Shoes to ♥: Chloé ‘Suzanna’ Stud Buckle Bootie

Qianna Smith
Photos by Ford Leland