Fashion Bytes: Ashley Williams Roars at London Fashion Week post image

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Fashion Bytes: Ashley Williams Roars at London Fashion Week

Photos by Indigital Images

Welcome to Fashion Bytes, a cheat sheet for your favorite runway designers. From style inspirations to behind-the-scenes scoops, here’s everything worth knowing at London Fashion Week Spring 2018.

The brand: Ashley Williams

The history: She’s only been done with school for five years, but Ashley Williams is a London Fashion Week standout, thanks to her cheeky wordplay (example: studded diamante barrettes that spell out GIRLS RULE), super-warm knitwear and celebrity style squad. Her fans include Rihanna, Harry Styles and Alexa Chung.

The designer: Williams won inclusion in the prestigious Fashion East design incubator just a year after graduating from the University of Westminster. Though her clothes are stocked at luxury boutiques, she works in East London, a hotbed of emerging trends, indie bands and rising art stars.

The show: After serenading guests with a violin rendition of the Jurassic Park theme song, Williams sent models through a former church in scale-stamped leather suits, blue floral swing dresses and new versions of her signature cropped hoodies in acid lilac and pale green. Much to the delight of jet-lagged guests, the closing music was “I Dreamed a Dream” from Les Miserables.

The F-row: Singer Justine Skye and DJ Nick Grimshaw sat with our own Olivia Kim.

The verdict: Her new tees may say, “Thanks, Nature,” but we’ll say, “Thanks, Ashley,” too.

SHOP: Ashley Williams