Fashion Bytes: Shrimps Fashions the Future at London Fashion Week post image

Fashion Week Style

Fashion Bytes: Shrimps Fashions the Future at London Fashion Week

Photos by Indigital Images

Welcome to Fashion Bytes, a cheat sheet for your favorite runway designers. From style inspirations to behind-the-scenes scoops, here’s everything worth knowing at London Fashion Week Spring 2018.

The brand: Shrimps

The history: This beloved It girl brand made a name for itself with oversized faux-fur coats in joyful sorbet colors. Now in their fourth year at London Fashion Week, they’ve pushed beyond their signature fuzzy fashion and into innovative textile prints, wispy layered daywear and handbags too—plus a capsule collection with Converse.

The designer: 27-year-old Hannah Weiland majored in Surface Textile Design at the London College of Fashion, and started her own line in 2013. A recent finalist for the British Fashion Council’s Designer Fashion Fund, Weiland is a devout art lover who frequently bases her collections on museum visits and rare textile books.

The show: Weiland enlisted the young British artist Faye Wei Wei to supply painted canvases for the show, which lent a dreamy mood to the event. Among the fashion highlights: intricate white dresses with tiny faces sewn against the lace, metallic wide-leg pants and floor-length fuzzy coats with Matisse-like patterns dyed into the faux fur.

The F-row: Model Laura Bailey, DJ Chelsea Leyland and UK fashion ambassador Susie Lau (aka Susie Bubble) celebrated Weiland’s latest efforts.

The verdict: It’s rare for a young brand to fuse real fun with technical innovation. Shrimps did it, with clothes that looked and felt like a future fashion smash hit.

SHOP:  Shrimps