Fashion Bytes: Tommy Hilfiger + Gigi Hadid Rock London Fashion Week post image

Fashion Week Style

Fashion Bytes: Tommy Hilfiger + Gigi Hadid Rock London Fashion Week

Photos by Indigital Images

Welcome to Fashion Bytes, a cheat sheet for your favorite runway designers. From style inspirations to behind-the-scenes scoops, here’s everything worth knowing at London Fashion Week Spring 2018.

The brand: Tommy Hilfiger

The history: One of the few brands to offer both fine tailoring and urban streetwear, Tommy Hilfiger made sharp suits in the ’90s while also creating oversize rugby shirts and overalls beloved by the hip-hop community. By recruiting celebrities such as models before it was a trend, Hilfiger made headlines on a near-weekly basis, thanks to his relationships with Aaliyah, Britney Spears, TLC and Elijah Wood.

The designer: After working in retail as a teenager, Hilfiger started a store with two friends that stocked bellbottoms, miniskirts and other youth culture staples of the ’70s. But when he realized he could create better clothes than the ones he was buying from other vendors, a fashion legend was born.

The show: Held at a rock arena in northern London, Tommy’s fashion extravaganza featured a collection co-designed by Gigi Hadid, plus a performance by The Chainsmokers. Bombshells like Joan Smalls, Jourdan Dunn and Devon Windsor sported cheery plaid puffer jackets and sequin sweatshirt dresses, while three Hadid siblings (Gigi, Bella and their brother, Anwar) walked down the catwalk in a row.

The F-row: Hadid’s mother, Yolanda Foster, sat with race car driver Lewis Hamilton, model Poppy Delevingne, internet heartthrob Cameron Dallas, and pop star Rita Ora.

The verdict: Grab-and-go staples for undercover rock stars, cool girls with even cooler playlists, and anyone looking for a little piece of Gigi Hadid’s sweet but smoldering style. (Wait, isn’t that everyone?)

SHOP: Tommy Hilfiger