Get to Know Steve Culton, Nordstrom Product Group Women’s Product Merchandiser

Who doesn’t love a fabulous pair of shoes? From footwear research to product development, our merchandisers are dedicated to finding you the perfect sole mate season after season. Get to know Steve Culton, Women’s Product Merchandiser, and find out why he has such a cool job and what’s on his radar for winter.

THE THREAD: What do you do as a product merchandiser?
STEVE CULTON: As a product merchandiser I research and shop trends, collaborate with buyers on their specific needs and develop product with our sourcing partners specific to each label with the help of color and trend direction from our Creative Resource division. I also work with our factory partners on fit and execution of shoes, collaborate and coordinate with my Nordstrom Product Group (NPG) Ready-To-Wear counterparts to ensure brand alignment, and lastly I manage and execute strategic objectives to achieve financial goals.

THE THREAD: What do you like most about being a product merchandiser?
STEVE: I really enjoy developing product and collaborating with our supplier partners abroad to do so. It is also rewarding working with our buying teams to deliver new and exciting product.

THE THREAD: What is your background in fashion?
STEVE: I started my career working on the sales floor, and held several footwear management jobs, both at Nordstrom and other retail companies. My positions ranged from department manager to merchandise manager to buyer. I have been a footwear store owner, and have spent 10 years in my current position developing footwear.

THE THREAD: What are the big trends you see for footwear this winter?
STEVE: Short boots, specifically short wedge boots! Smoking slipper silhouettes—they are everywhere, from luxury designers to starting price points. I also see a return of the ladylike single-sole pump.

Footwear Trends to Try for Winter
L to R: BP. ‘Binzo’ Oxford
Biala ‘Ashby’ Collared Wedge Bootie