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Give Your Makeup Routine a Cleanse: Effective Natural Beauty Products to Adopt

Our fridges are stocked with cold-pressed juice. Our Pinterest board is compiled with healthy recipes. With the promise of a fresh start, the new year always inspires a renewed resolve to live our best lives—or a life like Gwyneth’s. And along with upgrading our diet, it’s time to take a good, hard look inside our makeup bags.

Natural Beauty products at Nordstrom

The beauty industry has been quietly undergoing a natural revolution—but put aside thoughts of your hippy aunt’s patchouli-scented lip balm. Natural beauty products, ones that are completely phthalate-free, paraben-free and sulfate-free, are now just as innovative, effective and luxurious as their mainstream counterparts.

We’ve put together a slideshow of some of our favorite, most groundbreaking natural products to jump-start your beauty routine this year.

Click the image for more info and to shop the product.

SHOP: natural beauty

—Hannah Cross