Wedding Dresses Weddings

Jenny Packham’s Favorite Things in London, Shakespearean Influences and Spring Bridal 2016 Collection


With a lengthy list of celebs and notable clients known the world over, British-born Jenny Packham is a phenom in the fashion design world. Her bridal collections—available in our Wedding Suite—are forever sought after for their romantic blend of classic touches with a modern edge. Jenny spent some time telling us about her newest collection, her favorite things in the bridal world and must-see places required for any London itinerary worth its salt.

For a newly engaged woman just beginning her journey to find the perfect wedding dress, what advice would you offer on how to start?
Choosing your wedding gown should be a really fun experience! Take your time to find the perfect dress and take a good friend or family member who you trust to give you honest advice. There is an amazing choice of dresses with an array of silhouettes, so try lots of different styles until you find the one that makes you feel confident and fabulous.


What do you love most about your most recent bridal collection? What are some of your favorite things happening in the world of weddings right now?
The 2016 bridal collection is inspired by the enchanted kingdom and characters of the Shakespearean play A Midsummer Night’s Dream. The collection features celestial silk tulles, romantic sculpted corsetry and cascading silk chiffon in palettes of ivory, barley and meadow green. One of my favorite pieces is the Hermia—a full-length ivory tulle gown with gold-crystal embellished fern motifs.

Brides are introducing more color into their look, which I love, and we’re also seeing more brides wanting trains. The Venetia gown features a lace tulle train and a low scalloped back. It’s a very popular style.


You’ve been in the bridal business for just over a decade. What has changed between then and now?
Our brides vary across each of our major markets, so it is very important that the bridal collection cater to each market, accommodating different traditions and style preferences.  I would say that bridal style has changed over the years: brides have become much more conscious of what their dress looks like from behind, resulting in lower backs and trains as a major trend this season. I would also say that our brides have become more fashion-forward in their approach to bridalwear.


As a Londoner, what are five favorite things about your city or neighborhood you wouldn’t necessarily find in a guidebook that you’d share with a visitor who’s never been, to show them “your” London?
A stroll through Hampstead Heath is a must. I walk through the park to my studio every morning; it’s a beautiful oasis in a bustling city.

Scott’s on Mount Street has the most delicious seafood in town, and The Mount Street Deli for a coffee stop—both are on the same road as our flagship store. I always try and pop in when I visit the boutique.

For shopping, head to Dover Street Market and Grays Antiques in Mayfair for beautiful finds.