Interviews Video

Behind the Scenes: Trendspotting with the Glamourai

We tapped New York blogger Kelly Framel of the Glamourai to style and model in our Pre-Fall Designer campaign. Watch our behind-the-scenes video below, and read on to hear about Kelly’s latest style predilections and blog endeavors.

Where are you from?
Austin, Texas.

Where’s the accent?
People always say that! I don’t think people in Austin really have accents. Honestly, nobody I grew up with has an accent.


3.1 Phillip Lim sweatshirt and skirt

What was it like growing up in Austin?
Amazing. I read and painted and was pretty shy. I didn’t realize fashion existed until I got to high school, and then it was like the floodgates opened. I taught myself how to sew and started making my own clothes and reworking things that I found at thrift shops.

What was your first job in fashion?
It was at Contempo Casuals in the Barton Creek mall. The manager was the first person to tell me that you could go to school to study fashion. It had never occurred to me that you could actually do that for a living.

Who’s your all-time fashion idol?
Loulou de la Falaise, Yves Saint Laurent’s muse in the ’70s. There was something classic about her style, yet eclectic at the same time. She always had a look, but it never felt like she was trying too hard.

Valentino dress

What’s on deck for the Glamourai this fall?
We have some elaborate fashion editorials planned, and we’re introducing some new features, like monthly playlists, home décor stories and profiles on inspiring women.

L’AGENCE dress | Missoni coat

Any beauty essentials you can’t live without?
I always do my eyebrows. I’m a child of the ’90s when everyone overplucked their brows, and I’ve been suffering for it ever since, so I always fill them in. For my skin, I love La Mer Face Cream. I had lifelong acne, started using La Mer, and suddenly, I had completely different skin. I will never not use it. I also love CAUDALÍE Beauty Elixir. I carry some in my purse, and anytime I’m feeling run down, I give a little spritz—it fixes a lot of evils.

Are you more of an eyes or lips girl?
Eyes. I naturally have big eyes, so I just focus on playing those up.

Giuseppe Zanotti sandals

You used to sell jewelry on your website. Are you still creating new designs?
Not for the past year or so, only because it’s impossible to do everything I want to do in the course of a day. At some point, I plan to focus on jewelry design again. I grew up loving to paint and recently starting painting again. That’s sort of taken up the space in my life that making jewelry used to occupy.

What do you paint?
Mostly portraits, oil paintings of women, nudes. I’ve always been drawn to the female form, which is what got me into fashion design, my original career.

L’AGENCE dress | Missoni coat | Jimmy Choo clutch

What’s a little-known fact about you?
I have a birthmark over my right eye. I always cover it; otherwise, my makeup looks lopsided. I call it my “Mommy drinks” moment, because it looks like I got a little tipsy while doing my eyeshadow and smeared across one side.

Moschino Cheap & Chic dress

If you weren’t in fashion, what would you be doing?
I love interior design and would be happy doing that for a living.

How do you transition your wardrobe from summer to fall?
It’s all about finding pieces that can be worn in many different ways. I live a busy life, so things have to be multifunctional. I’m excited about chic basics these days: white collared shirts and cardigan sweaters that can be worn on warmish spring nights and layered in the wintertime.

Michael Kors heels

What’s your ideal night out?
There are so many opportunities for black-tie moments in New York. Last night, we had this wild adventure: a designer friend of mine hosted an Alice in Wonderland-themed treasure hunt at the Standard Hotel. I wore flamingo-print pants in honor of the Red Queen. I love living in a city where these sorts of things aren’t out of the ordinary.

Moschino Cheap & Chic top | Christopher Kane skirt | Giuseppe Zanotti sandals

What are you listening to these days?
I’m obsessed with Alt-J. It’s like space-techno-rock-emotion. I have no clue how to categorize them, but it’s just transportive.

Any favorite TV shows?
I’ve been watching House of Cards on Netflix. It’s really well done and smart.

Moschino Cheap & Chic dress

Name four wardrobe essentials every woman should own.
Jeans, sunglasses, a great trench coat and a button-down shirt.

Tod’s shoes

What do you pack for traveling?
Everything. I am not a light packer. I travel a lot with my friend Jamie Beck (of the blog From Me to You). We’ve gotten this system down where she just brings her camera equipment and some beauty products and I pack for both of us—things to shoot and things to wear.

L’AGENCE dress | Missoni coat | Jimmy Choo clutch

What’s your current favorite snack?
Radishes with sea salt. I can’t stop eating them lately.

Moschino Cheap & Chic top | Christopher Kane skirt | Giuseppe Zanotti sandals

What do you think you’ll be doing 10 years from now?
Who can say? I never thought I’d be doing this 10 years ago. All I really need is to have the opportunity to do something new and creative every day. What that’s going to look like in 10 years, I have no idea, but I look forward to finding out.

—Mary O’Regan