Loeffler Randall Bags Set Our Hearts Aflutter
After nailing the art of killer kicks (what city girl doesn’t drool over a pair of Loeffler Randall heels?), Loeffler Randall’s savvy creative director, Jessie Randall, branched out in 2012 with a heart-fluttering lineup of must-buy bags. Loeffler addicts everywhere suddenly had to make room in their closets (and budgets) for another fixation. Of course, no one’s been complaining—Loeffler Randall’s distinctive handbags are gob-smackingly chic, but also lie on the affordable end of the designer handbag spectrum with clutches starting at $295.
We recently asked Jessie Randall to dish a little on her brand and the Mini Rider Crossbody we’re featuring in our ‘It’ Bags for the Street Set campaign this month.
THE THREAD: What do you think sets your brand apart from the other contemporary labels you see as (friendly) competition?
JESSIE RANDALL: Our brand is effortless and feminine with a cool edge.
THE THREAD: When you began designing the Mini Rider Crossbody, what was the driving force you were most swayed by?
JESSIE: When I design Loeffler Randall bags I’m thinking about functionality, ease and styling. Our Mini Rider is a smaller version of our signature Rider bag. The Rider was inspired by file folders and vintage briefcases. The bag is functional because of the various pockets in the bag, the fact that it is lightweight and easy and can be worn as a crossbody, or on the shoulder or even as a handheld. Every bag also has to be emotional and compelling, and you have to love to wear it.
THE THREAD: Who’s the woman you’ve got at the forefront of your mind when you’re designing a new handbag?
JESSIE: I always start by thinking about what I want to have in my own closet. I’m designing for women like my friends and me who have a lot going on and need versatile designs that they love with the functionality that they need.
THE THREAD: What five words encapsulate your brand DNA in its barest form?
JESSIE: Effortless, feminine, signature, thoughtful and modern.