Beauty Interviews

Mediterranean Travel Advice and Picking the Perfect Fragrance with Aerin Lauder


Aerin Lauder, founder and creative director of AERIN and style and image director at Estée Lauder, spent some time sharing a peek into her perfumed world. A lover of art, travel and easy refinement, Aerin pours herself into her luxury lifestyle brand and believes that living beautifully should be effortless. See some of the ways she brings that philosophy to life.

We love the scents from AERIN Beauty, like the newest, Mediterranean Honeysuckle. Of all your fragrances, which is your favorite right now?
I love Mediterranean Honeysuckle because it’s more than just a fragrance, it’s a lifestyle and journey. The unique combination of honeysuckle and grapefruit reminds me of my favorite Mediterranean places to visit. Roses are my favorite flower and a timeless symbol of beauty and femininity, so Rose de Grasse is also one of my preferred scents. I really love the complete fragrance collection and use each for my different moods and feelings.

Speaking of scent, hands down of all in the world, what are your top 3 favorite smells?
I love the aroma of flowers. Roses, peonies and tuberose are my favorite right now.


Your Instagram is chock-full of inspiring images and beautiful places around the world. What’s a recent or favorite place you’ve visited that you’d love to show to someone who’s never been?
I always love traveling to the Mediterranean. Growing up, I was fortunate to spend some time there, and my favorite place is the Italian coast. My advice for anyone visiting the Mediterranean is to live like a local—don’t make too many plans. Just explore the town, walk around and excite all your senses.

What are your expert tips for choosing and wearing the perfect fragrance?
Fragrance is a personal expression. I always recommend picking a scent that has a special meaning or something that evokes personal memories and emotions.

Keys, wallet, phone aside, what three things do you never leave home without?
My AERIN Rose Lip Conditioner, some type of candy and fragrance samples. I also never leave home without my iPhone in my custom Alexandra Knight cover.

You’re an art lover. Who is your favorite artist?
I love Picasso.

What’s the best advice you’ve ever been given?
My grandmother always said, “You only have one face; take care of it.”

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