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Native Shoes’ Mesmerizing Nature Video About…Nothing

If you’ve not heard of Native Shoes, it’s a Canadian brand specializing in fashionable vegan shoes, mostly made from featherweight EVA. They excel in their lane and have a few styles that are perfect for the current change of seasons.

To promote their Monaco style—a clean, water-repellent sneaker—Native made a video that we’ve watched too many times to justify. Created by Madbury Club, it is both entertaining and pretty much about nothing. It vaguely reminds us of this classic Spike Jonze-directed skateboard clip.

Watch the ad above. And on the related topic of ads that sort of aren’t, check out Native Shoes’ excellent editorial publication, Native Tongue, after the jump.

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SHOP: Native Shoes Monaco lows | Native Shoes Monaco highs

Click the image below to read the F/W 2016 issue of Native Tongue. We especially recommend the article about Superstudio, the Italian architecture firm from the ’60s that was inspirational to, among others, Rem Koolhaas.

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