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Nordstrom Celebrates cupcakes and cashmere

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Emily Schuman (in pink) poses with fans wearing picks from the collection she designed.

Lifestyle blogger Emily Schuman—the mastermind behind the uber-popular blog cupcakes and cashmere—popped by the Nordstrom flagship in Seattle recently for a party to celebrate her new eponymous line. More than 150 devotees of her blog and the new collection—think breezy jumpsuits, sporty-chic parkas and motos, and wear-everywhere separates—came out to partake in the festivities. The party was a huge success, with a crowd that featured fans of both genders, shoppers of all ages and one impressively well-behaved chihuahua. Hugs and selfies were plentiful.

While DJ Mixtress kept the party going, guests got an up-close-and-personal look at the collection and enjoyed sweet treats like virgin mojitos and cupcake pops. As an added bonus, fans could pick up the ultimate gift with purchase: Schuman’s recent book, Cupcakes and Cashmere at Home.

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Want more cupcakes and cashmere? Shop the new collection now.