See FKA Twigs Rock a Sweatband Like Only She Can in the New Nike Campaign Video
The singer and music producer serves as creative director for NikeWomen’s latest spring campaign, “Do You Believe in More?,” which shows a host of athletes cavorting in ancient urban ruins. Filmed in Mexico City, the video, directed by and starring FKA twigs, is also set to a new song by the artist. In it she explores “modern movement,” or in her words, “any genre of sport without boundaries.” The writhing and leaping bodies in her work seem to unify sport with the spiritual in a quest for improvement.
Twigs cast each of the athletes who star in the campaign. Included are the fencer Miles Chamley-Watson; her krumping classmate and yoga pro Paleta CalmQuality; classical violinist and fellow krumper Saskia Horton; karate champion Jay Kirton and others. You can read about them all in Twigs’ own words in addition to her thoughts on “Sport and Expression,” an essay on the pleasures of preparation, both athletic and creative.
Read her thoughts, but see this work. Even amid this world-class cast, the pop singer can’t help but stand out as a force both physical and emotional.