Skinny, selvedge, vintage, boyfriend: spoiled by choice, why is it we still find ourselves lost on the search for the perfect pair of jeans—ones that are durable, but figure flattering; give without stretching; versatile enough to dress up or down; in a classic wash that doesn’t bulge, tear or fade. Could such a thing even exist?
Scott Morrison thinks so—he’s the entrepreneur and denim enthusiast behind 3×1 (the name comes from the 3×1 Right Hand Twill—the traditional weave used for jeans). Formerly the founder of Paper Denim & Cloth and Earnest Sewn, Morrison has positioned himself as a denim demigod with the power to accentuate your backside with well-placed pockets, or elongate limbs with his signature raw hemline.
So we asked Morrison: What makes the perfect pair of jeans? Ahead, the designer explains how 3×1 is revolutionizing the way we shop by reminding us of the elegance of quality denim.