3×1 NYC

Interviews Style

3×1 Founder Scott Morrison Gives Jeans the Couture Treatment

Skinny, selvedge, vintage, boyfriend: spoiled by choice, why is it we still find ourselves lost on the search for the perfect pair of jeans—ones that are durable, but figure flattering; give without stretching; versatile enough to dress up or down; in a classic wash that doesn’t bulge, tear or fade. Could such a thing even exist?

Scott Morrison thinks so—he’s the entrepreneur and denim enthusiast behind 3×1 (the name comes from the 3×1 Right Hand Twill—the traditional weave used for jeans). Formerly the founder of Paper Denim & Cloth and Earnest Sewn, Morrison has positioned himself as a denim demigod with the power to accentuate your backside with well-placed pockets, or elongate limbs with his signature raw hemline.

So we asked Morrison: What makes the perfect pair of jeans? Ahead, the designer explains how 3×1 is revolutionizing the way we shop by reminding us of the elegance of quality denim.

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7 Denim Brands to Know: 3×1 NYC, Baldwin, FRAME, J Brand, Jean Shop, PAIGE and Raleigh Denim

7denimbrandstoknow

On one hand, you could wear the same pair of jeans every day and be fine. Probably nobody would notice. And jeans go with everything. On the other hand, with so much diversity in the field, why deprive yourself?

In the short Q&As below, get to know seven denim brands our buying team is excited to be working with: 3×1 NYC, Baldwin, FRAME, J Brand, Jean Shop, PAIGE and Raleigh. Most have a little stretch built into them (helps with things like car keys). All are strong and sturdy-looking while being butter soft.

SHOP: denim brands to know

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