Aerin Lauder

Beauty Travel

Vacation in a Bottle: Aerin Lauder’s New Scent Evokes a Tropical Paradise

Photos courtesy of Estée Lauder

“If you’re in Seattle or London or New York and you can’t actually get away, one sniff of this perfume will transport you somewhere beautiful … and warm,” promises Aerin Lauder about her new fragrance, Hibiscus Palm. Considering the grey skies overhead, we’ll try anything. But this prettily packaged perfume, which celebrates far-off destinations, white sand beaches and sweet-smelling coconut, happily sates our winter wanderlust. It’s like sunshine in a vintage-inspired bottle, a perfumed antidote to the cold and slush outside.

To celebrate the launch of Hibiscus Palm, Aerin was joined by Julie Sariñana, Helena Glazer Hodne and Tina Craig for yoga, massages and trips to the cenotes in Tulum, Mexico—the sort of palm-fringed paradise evoked by her latest exotic fragrance. After a few days spent luxuriating on what would be our dream vacation, Aerin sat down with our National Beauty Director Marynell Maddox to talk about Hibiscus Palm, what makes it so special and the special way she learned to apply her perfume from her grandmother, Estée.


Beauty Interviews

Mediterranean Travel Advice and Picking the Perfect Fragrance with Aerin Lauder


Aerin Lauder, founder and creative director of AERIN and style and image director at Estée Lauder, spent some time sharing a peek into her perfumed world. A lover of art, travel and easy refinement, Aerin pours herself into her luxury lifestyle brand and believes that living beautifully should be effortless. See some of the ways she brings that philosophy to life.



What to Get for Mother’s Day with Creative Director Aerin Lauder

Moms know best, so we asked some of the coolest ones we know to give us the skinny on personal style, what motherhood means to them and, of course, what’s on their wish list as May 10 approaches. See more of our featured mothers on The Thread.


Aerin-Lauder-Mothers-Day-1 As the founder and creative director of AERIN and the style and image director at Estée Lauder, Aerin Lauder wears a lot of hats. Oh, let’s throw wife and mother of two into the mix. We’re not quite sure how she manages all of that with such stylish aplomb, but she did take a few minutes away from it all to give The Thread a glimpse into her life as a mom who’s long on to-dos and short on time (read: every mom out there)—and what makes it all worthwhile.

[continue reading…]