Believed to be the cradle of humanity, South Africa has a wealth of biodiversity and a long history of using indigenous plants in traditional and modern medicines. For native South Africans Craig and Julia Noik, who now live in Los Angeles, their experience and time spent in the country’s rural lands led them to launch African Botanics, their effective, eco-friendly line of skin care that celebrates the couple’s love for their homeland.
“Growing up in South Africa taught us to respect nature and to understand how magnificent the natural world is,” says Julia, who spoke with us about the origins of the brand and how their business empowers people by investing in them and the lands they tend.
Craig and Julia Noik
All production of African Botanics products—their precious oils, creams and toners—takes place in Africa. “The benefit of keeping production in Africa is the contribution it makes to the local economic and social circumstances for everyone involved,” explains Julia. “Uplifting the continent and its people is our main goal as a brand. Using unique African ingredients supports nature conservation—and, after all, South Africa [in particular], its nature and its people are our ultimate inspiration.”