If you’re into lingerie, you’ve probably heard of the Turkish cult-favorite ELSE. If you’re not into lingerie, you might change your mind once you experience the soft, supportive and absurdly sexy designs of Ela Onur—founder of ELSE and heir to several generations of successful lingerie know-how. (Her family has been in the business for ages.)
We caught up with Ela in Paris to talk about her design inspirations, the secret to feeling confident all day long and how to buy exquisite statement pieces for yourself or that special someone.
You were born into the lingerie business. Tell us about your family of lingerie designers and craftsmen.
I was involved in my family’s business before I started up ELSE. I worked in the production and export department, where I developed the technical skills that are the foundation of the work I do today. My husband recently joined the company as the CEO, which feels like a huge vote of confidence! Looking forward, we’ll see how the family legacy will grow.
How do you go about making lingerie that is also comfortable?
We start with exceptional materials! Our lace is both soft and strong, and our accessories (elastics, wires, hook-and-eye closures, etc.) meet the highest standards. For our soft bras, we use a special technique that provides support even without an underwire. We imagine ELSE women wearing our lingerie in comfort throughout the whole day, not just for special occasions.
Highlights from yesterday’s shows: Mary Katrantzou‘s surprisingly stylish take on plate tectonics and primordial ooze, plus a quirky, off-kilter riff on the “faded glamour of the British seaside” from Topshop Unique.
Katrantzou’s muted palettes and restrained silhouettes serve as the perfect foil to her lavish inspiration: Paleozoic planet Earth. Brilliant, technically challenging constructions support her collection’s theme with an intelligence that’s outstanding, even in a sea of superstar peers.
Tectonic plates have never looked so alluring.
Algae blooms and coral reefs are downright ladylike rendered in embroidered lace.
Katrantzou makes evolution look good with whimsical renderings of well-clad reptiles literally having a ball.
On the other end of the intellectual spectrum, the girls of the Topshop Unique collection can’t get away from their textbooks fast enough. Who has time for geologic history when there are parties to hit? The collection is a giddy mashup of ’60s-inspired ruffles and sportswear, with a healthy dose of ’80s glam thrown in for good measure.
It girl Cara Delevingne opened the show with a vintage-inspired look that’s half cocktail party and half après ski.
Graphic stripes, color blocking and retro silhouettes evoke Brighton summers back when.
Party dresses with chiffon and ruffles closed the show on a note so frothy that it stopped just shy of sarcastic.
With his signature wit and flair for the dramatic, Brad created seven unforgettable looks for spring occasions, from casual brunches to marriage proposals (!) and everything in between. While he worked, he gave us pitch-perfect styling tips to help you create your own sexy, playful looks guaranteed to turn heads and make you feel like a million bucks.
Although he was crazy busy on the set, we managed to catch a few candid moments with the maestro, including a quick conversation between Brad and one of his closest companions: