Barena is the worn-in Italian brand you should wear if it’s starting to make you self-conscious when teenagers compliment your style. Should you grow up? Yeah.
Have you considered: soft tailoring? In the words of Barena creative director Massimo Pigozzo:
“Soft tailoring is important. It allows you to dress elegantly without being formal and allows you to dress informally without being sporty. There is also tailoring that is not necessarily tight but has a softer edge, for example we also use very stiff fabrics like heavy Melton wool but with super light shapes.”–as told to Jake Gallagher for the blog A Continuous Lean
We visited the Barena showroom with our buyers in New York during NYFW:M—you can see men’s designer buyer Dan Drewes above, selecting our spring/summer 2018 order.
To give you a sense of how Barena hangs, we also shot a few looks on our model friend Mayan Rajendran:
SHOP: men’s designer