Behind the Brand

Interviews Wedding Dresses Weddings

Behind the Brand: Affordable, Ethereal Bridal Gowns by Katie May

Noel and Jean ruffled off-the-shoulder crepe mermaid gown

No one understands the modern bride like Katie May Neu, the designer and founder of Katie May Bridal and the Nordstrom-exclusive capsule collection Noel and Jean. Her entrée into the bridal industry happened in 2012 when her sister was getting married and couldn’t find the right dress to fit both her budget and her style. Katie May decided to make her sister’s fairy tale come true and designed the perfect gown for her. “For months I just walked around the Los Angeles garment district, searching. I found a patternmaker and I was able to find beautiful silk and the finest lace—I was just figuring it out,” says the designer. The gown her little sister wore on her wedding day is the now highly sought-after Princeville gown, a piece that defined the Katie May Bridal aesthetic. It launched a new career for the designer, whose sexy signature style appeals to soon-to-be brides searching for a gown that’s current, affordable and backless.

Katie May’s Noel and Jean capsule collection for Nordstrom maintains her feminine aesthetic, but what excites the designer most is its affordable price point. “It’s an opportunity to make bridal more accessible,” she says of the capsule. “I wanted to create gowns that won’t break the bank and are still really special.”

Here’s what else she had to say about these exclusive designs and what’s in store for the future of bridal.

HERE COMES THE BRIDE

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Designer Robert Rodriguez Interviews Style Video

Behind the Brand: Robert Rodriguez Loves Outerwear, Proportions and Volume

Robert Rodriguez’s namesake label centers on clean lines, decadent fabrics and classically tailored silhouettes. Current, never trendy, understated—but completely contemporary—the Robert Rodriguez woman is above all always true to herself.

The creative director muses on his fall collection, and his undeniable love of outerwear and volume in our interview.

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Interviews Style

Behind the Brand: Rebecca Taylor on What Makes Fashion Feel Special

Rebecca Taylor’s feminine-chic aesthetic is an ode to her upbringing and her mother, who made a lot of the designer’s clothes growing up. We spoke with Rebecca about growing up in New Zealand, the beginning of her brand in her Brooklyn apartment and the modern versatility that makes her line endlessly appealing—plus her advice on how to be a sexy, confident woman, much like herself.

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Lafayette 148 New York Interviews Style Video

Behind the Brand: Emily Smith of Lafayette 148 New York on Defining a Signature Style

The Lafayette 148 New York woman is a BOSS. Her unyielding style relies on an expertly crafted and efficient uniform of silk blouses, tailored trousers and A-line dresses that effortlessly transition from the desk to dinner. Confidence is her signature style (so long as it comes in leathers, fine cottons and cashmeres).

Emily Smith, woman-in-charge and creative director of the label, finds her muse in this contemporary working woman. In the video below, Smith reminds us that the secret to being in charge is an unwavering authenticity and integrity.

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Jane Siskin of Cinq a Sept Interviews Style

To Get Party Ready Just Add a Cocktail to Your Cinq à Sept Dress

Tucked into the Gramercy Park Hotel lobby, amid Richard Prince, Jean-Michel Basquiat and Damien Hirst artworks, furniture designed by artist Julian Schnabel and luscious silk velvet derived from an oenologist’s palette, is the Rose Bar. On a recent evening this summer, the bar’s sensual atmosphere was further amplified by a fashion show and cocktail hour hosted by the label Cinq à Sept. As models meandered among champagne-sipping partiers, Cinq à Sept founder Jane Siskin spoke about her fall collection and dispensed some truly great style advice.

HER ADVICE AND PARTY PICS

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Nico Peyrache of Frame Interviews Men’s Fashion Style Video

Behind the Brand: Nico Peyrache of FRAME on Having One Foot in the ’70s

Nico Peyrache is the creative director of FRAME, a très cool denim brand that has spun out to design some stunningly chic shirts, blouses, dresses and sweaters. Basically, if you need to look put together in a moment’s notice, FRAME’s unfussy pieces will get you there. Which was kind of the point behind the label, Peyrache explains, during this brief video interview with the charming Frenchman.

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Marcus Wainwright Interviews Men’s Fashion Style Video

Behind the Brand: Marcus Wainwright of rag & bone on the Future of Fashion

Marcus Wainwright, CEO and founder of rag & bone, has been the axle around which the contemporary fashion brand has rotated since its launch in 2002. With the departure of his cofounder, David Neville, last year, Wainwright has engaged in all aspects of the successful New York label. His steadfast, tempered Britishness centers the brand, which is anchored in his upper-class English background but deeply informed by American manufacturing and dress codes. As rag & bone has spun away from industry trends—like see-now, buy-now schedules and fashion shows—it has pursued more ethical, more decisive, more intentional choices.

That may clue you in to where Wainwright sees the future of fashion going. Here is what he told us during a brief chat on the state of the industry.

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Interviews Style

Maje’s Judith Milgrom Designs for All the Women You Are

In the morning you’re Mom or Wifey or, usually, running late. In the afternoon you’re the boss—even if you’ve not quite risen to that status on the org chart. In the evening you might be a dinner companion or the cook or (a lucky) someone’s date. No matter the day, you’re never just one role. Which is why, most mornings, getting dressed is tricky.

Maje founder Judith Milgrom instinctively understands this. That’s why we’re thrilled to be carrying the Parisian label’s fall 2017 collection at Nordstrom. Trust us, playing all your parts will be so much easier when dressed in these contemporary, feminine styles.

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Interviews Style Video

Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection

Families aren’t always formed by genetics and upbringing. Sometimes they develop through shared affinities, creating non-biological kinships—families forged by bond, not by blood.

For sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, founders of their mutually eponymous label Veronica Beard, that connection arose through a common love of fashion, specifically American sportswear—and that they married brothers.

We recently spoke with the designers about their new denim collection. Seems they share a love of good jeans, if not genes.

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Interviews Style

Sandro Founder Evelyne Chetrite Has the Definitive Answer on How to Dress Parisian

Perhaps no other culture holds such coveted fashion appeal. “How to dress like a French woman” is a directive topic in many glossies. And while unanimous opinion has it that Gaulish gals always look put together yet effortless, it’s ironic that the world strives to emulate what comes to them so easily.

Sandro founder Evelyne Chetrite helped us put our finger on just what it is about French style that’s so desirable. Through both her chic example and our conversation, we now understand that our attempt to look French is so not, well, French. According to Chetrite, the secret is: don’t try too hard, but maybe put on some pearls à la Prince.

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