Behind the Brand

Interviews Style

Maje’s Judith Milgrom Designs for All the Women You Are

In the morning you’re Mom or Wifey or, usually, running late. In the afternoon you’re the boss—even if you’ve not quite risen to that status on the org chart. In the evening you might be a dinner companion or the cook or (a lucky) someone’s date. No matter the day, you’re never just one role. Which is why, most mornings, getting dressed is tricky.

Maje founder Judith Milgrom instinctively understands this. That’s why we’re thrilled to be carrying the Parisian label’s fall 2017 collection at Nordstrom. Trust us, playing all your parts will be so much easier when dressed in these contemporary, feminine styles.

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Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection

Families aren’t always formed by genetics and upbringing. Sometimes they develop through shared affinities, creating non-biological kinships—families forged by bond, not by blood.

For sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, founders of their mutually eponymous label Veronica Beard, that connection arose through a common love of fashion, specifically American sportswear—and that they married brothers.

We recently spoke with the designers about their new denim collection. Seems they share a love of good jeans, if not genes.

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Interviews Style

Sandro Founder Evelyne Chetrite Has the Definitive Answer on How to Dress Parisian

Perhaps no other culture holds such coveted fashion appeal. “How to dress like a French woman” is a directive topic in many glossies. And while unanimous opinion has it that Gaulish gals always look put together yet effortless, it’s ironic that the world strives to emulate what comes to them so easily.

Sandro founder Evelyne Chetrite helped us put our finger on just what it is about French style that’s so desirable. Through both her chic example and our conversation, we now understand that our attempt to look French is so not, well, French. According to Chetrite, the secret is: don’t try too hard, but maybe put on some pearls à la Prince.

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Behind the Brand: A.L.C. Founder Andrea Lieberman Wants All Clothes to Feel as Easy as a T-shirt

It’s pretty clear pretty quickly that A.L.C. founder and creative director Andrea Lieberman is what you might call a cool chick. She likes music—mostly hip-hop and reggae. She runs her own business. She digs—and designs—clothes that are confident, relaxed and modern.

We briefly spoke with Andrea about her design principles and the brand that bears her name—well, her initials.

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Behind the Brand: Tibi Founder Amy Smilovic Designs Clothes That Make Women Feel Powerful

Any working woman not already familiar with the label Tibi is at a serious professional disadvantage. Amy Smilovic’s line of sophisticated, modern styles could be our uniform—and we wouldn’t mind a bit. The designer understands what women need to feel empowered; it dates back to her first splurge on a DKNY power suit.

Hear about her design ethos and what excites her about the next generation of customers in the video below.

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ALL POSTS Interviews Men's Fashion

TAVIK Makes Modern, Wear-Anywhere Beachwear | Behind the Brand

tavik4

TAVIK designer Jordan Rath. Images by @humblegiants.

Most men would agree: versatility is a good thing in a garment. To that end, TAVIK makes comfortable menswear that works perfectly for everyday chilling or—with updated cuffed trousers and button-up shirts—the new-school dress codes of the workplace.

You’ll notice a similarity to the off-duty surf aesthetic of designer brand Saturdays NYC. But TAVIK is doing its own thing—and has been making a better board short since 2004, when the company began in a garage in Laguna Beach, California. (Board shorts were stupidly long back then.)

To learn more about TAVIK’s history and what’s in store, we spoke with designer Jordan Rath, creative brand director Mark Powell and founder Erik Paulsen on the phone at their design space in the heart of Costa Mesa’s arts district.

SHOPTAVIK

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Behind DKNY’S Spring Collection with Designers Dao-Yi Chow and Maxwell Osborne

Dao-Yi Chow and Maxwell Osborne of DKNY

One of the most exciting fashion announcements in recent years was the news that Public School’s streetwise designers Dao-Yi Chow and Maxwell Osborne would share the creative director role at DKNY following Donna Karan’s retirement. While amused surprise was the initial public reaction, the industry registered how well-suited Chow and Osborne were to steering DKNY. The two New Yorkers were already critical darlings—winning the CFDA/Vogue Fashion Fund for their own label, Public School, where they mix streetwear with crisply tailored athletic gear. Even Public School’s palette corresponds with the power colors of DKNY. Anticipation for their spring 2016 debut collection at the helm of the established house quickly followed.

Dao-Yi Chow and Maxwell Osborne of DKNY

Begun in 1989, DKNY is the faster, younger arm of Donna Karan Collection. It favors sportswear, workwear and separates that can be mixed and matched to create a full wardrobe. Its essence is modern—casual but professional. In the ’90s, DKNY dressed models of the moment like Shalom Harlow and Esther Cañadas in what the label referred to as “the official uniform of New York.” With the onset of the current ’90s nostalgia, Opening Ceremony released a capsule DKNY collection in 2013 with Cara Delevingne as its spokesmodel. Insiders knew that Chow and Osborne—with their own celebrity following and New York roots–were the duo to usher in a new heyday for the label.

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Take a Summer Vacation (or a Staycay) in Sea NY

Traveling to the seashore is a time-honored summer tradition. Sadly, not all of us can budget for these seasonal excursions. But just because your wallet or schedule won’t permit a visit to Montauk, Outer Banks, Carmel or Cannes doesn’t mean you can’t dress for one.

Sea NY braided front slit denim skirt

Sea NY channels the sand and surf of the coast from their Canal Street location in New York. Friends and cofounders Monica Paolini and Sean Monahan create fascinating and carefully wrought clothes to kick back in–although many of these peasant blouses, shirtdresses and denim skirts would also breathe fresh life into your work wardrobe.

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Culture Interviews Men's Fashion Style Travel

Matt Baldwin of Baldwin on Kansas City and the Gritty Grace of the Midwest | Behind the Brand

Embracing his entrepreneurial spirit and Midwestern attitude, designer Matt Baldwin of Baldwin has disrupted the fashion game by creating American denim smack dab in the middle of the heartland.

Downtown Kansas City

Photographs by Ryan Strong

Baldwin is Kansas City: it’s durable, it’s industrious, it’s modern. With exceptional classics and seasonless staples, this KC-based brand is poised to put its community on the map as a fashion force. Step aside, Brooklyn cool.

KC—the City of Fountains—is revered for sports, the arts and its absurdly good barbecue—wait-in-an-hourlong-line-outside-a-gas-station good. That good. The popular Power & Light District is a nightlife hot spot, Westport is a low-key favorite and the Plaza always makes for a great day of shopping (with a stop at Baldwin, of course).

Matt Baldwin

Matt Baldwin

We chatted with Matt about creating a clothing company, the perfect pair of jeans and living in the barbecue capital of the world.

SEE MATT’S KC PICKS AND BALDWIN CLOTHES INSIDE THE CITY’S PREMIER ART GALLERY

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In the Studio with Caslon Designers and at the Shoot with Model Jennie Runk

Messing with a good thing can be a great thing, especially when it comes to wardrobe basics. Throwing on a cozy tee is good. Throwing on a French terry tee spun from natural fibers and a beautifully crafted scarf looks, well, pretty great.

Working from such an agreeable assumption, a team of designers sought to revisit the beloved Nordstrom lifestyle brand Caslon. Relaxed dressing is definitely having a moment in the fashion cycle. So the time was right to reevaluate the classic tees, sweaters and pants that have become our essentials—oh, and to add denim, footwear and accessories to the mix! We stopped by the Caslon offices at Nordstrom in downtown Seattle to speak with the group there, then snuck behind the scenes of a shoot with model Jennie Runk dressed in the label’s plus-size offering.

Nordstrom Product Group offices and the Caslon studio

“Caslon was always a casualwear brand. But we felt there was a lot of opportunity to expand on that, to give the apparel a refresh,” says Senior Design Director Amanda Jack. “But we know from statistics and research that this brand is highly searched online, that the customer that shops at Nordstrom is really aware of this brand and loves Caslon.”

The customer is devoted for many reasons: Caslon is timeless, comfortable, relaxed, clean, sophisticated and fun. When speaking with the group of designers and merchandisers who were behind the brand’s relaunch, their own excitement is obvious. They laugh easily, talk over each other animatedly, expand on each other’s assertions and enthuse over the process that brought them together to create a line of clothing that can simplify dressing for modern women.
Designers in the NPG offices of Caslon

THE CREATIVE PROCESS AND PHOTO SHOOT: READ MORE

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