Behind the Scenes

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Looking Fly with Jewelry Designer Jenny Bird’s Fan Girls

At the Canadian Arts and Fashion Awards Gala on April 7, Jenny Bird walked the red carpet in a muted canary-yellow gown, accompanied by her mom, whom she affectionately refers to as the original birdgirl. That night the designer took home some new hardware: the prestigious Accessory Designer of the Year Award.

We’re not surprised. Jenny Bird’s beautifully proportioned hoops, slender bangles and chokers are bold yet simple. They master the art of the slender line and weave in streetwear-influenced details like pebbled leather and fringed chains.

Jenny Bird

This kind of aesthetic balancing act leads to pieces full of personality, capable of versatility and promising longevity. You can wear them in heavy rotation, yet they easily hold their own when worn solo.  

We caught up with Jenny Bird to talk about her artsy hometown, memories of childhood crafting and her growing flock of birdgirls.



Best in Show: Behind the Scenes with Our Canine Models

As any model will tell you, the work really isn’t that glamorous. You hardly get to eat anything—just a biscuit after every take. There are long hours under the lights with your water dish out of reach. The photographers and art directors can be real handsy, too, always petting you, calling you “sweetie” and “good girl.” They just drool all over you.

Best in Show

And then there are the other models. Some are real amateurs. They’re so excited to be a model, without realizing what the job entails. They come in all excited, greet everyone on set affectionately and really kiss up to the crew. But when it comes time to work, they’re always taking breaks and darting off camera. It’s like they have no concept of time.

Best in Show


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ALL POSTS Interviews Style

Nordstrom Toronto: Model Kirsten Owen on Toronto’s Hot Spots & Her Daughter’s Outfits

To celebrate the opening of our new store at Toronto Eaton Centre (September 16), we’ve been talking to some of the city’s model residents while photographing them on the streets—and sometimes rooftops—of their stunning metro.

Behind the scenes of our Toronto store opening shoot with model Kirsten Owen

With her sharp features, porcelain skin and direct stare, Kirsten Owen was a favorite face for many minimalist and avant-garde designers in the ’90s. She helmed Jil Sander’s campaign in 1990, looking like a severe Greta Garbo. She strolled the runway with her baby bump cradled in a creation by Yohji Yamamoto in ’92. Encircled by barbed wire, she walked in a young Alexander McQueen’s show in ’96. And, after several years away from the industry, she closed KENZO’s 2006 show and was the face of Givenchy’s 2008 campaign. Her classic good looks and mutability have made her a model to span generations.

We caught up with her behind the scenes of our Toronto shoot to learn about her favorite haunts in the city and what she’s wearing now.



Behind the Scenes with Olivia Kim on Nordstrom’s Fall Brand Campaign

Over four days last June, a Nordstrom/SPACE crew, including VP of Creative Projects Olivia Kim and Creative Projects Director Strath Shepard, trundled around the California desert with photographer Alex Prager in an attempt to slow down time.

fall brand UFO

Ellery, blowing in the wind.

Months before that, in our offices in Seattle, we had surmised that by the time fashion’s biggest season came around, what we’d really be after was some calm. Some quietude. A few moments of just being still. With all the cultural shifts, societal transformations and big changes in industry and leadership, we figured you might be open to those things as well.

There was only one thing to do: call the woman whose photographs are so stark and singular, so cinematic and timeless that they seem to both void time and define it simultaneously.

In this post we’re sharing Strath and Olivia’s images as a way of getting you behind the scenes—and in the ultimate mood—for a fall that’s full of discovery.


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Instagramming L.A. with Amee Kim and A.L.C.

Amee Kim

Amee Kim

Amee Kim has a very distinct perspective on Los Angeles, her home, and on fashion. When not capturing a cup of coffee, a national park or a hip restaurant in her studied black-and-white colorway for her mesmerizing Instagram account (, she works at A.L.C. The fashion label is designer Andrea Lieberman’s collection of beautiful, casual clothes favored by cool girls on both coasts, although it is headquartered squarely in L.A.

ALC photo shoot in LA

Photo by Amee Kim

For their fall lookbook, A.L.C. took their collection of luxurious knits and florals out in the Hollywood neighborhood surrounding Milk Studios. Amee Kim was there to snap some candid moments from the photo shoot. She shared them with us, along with her Instagram and style tips–like pairing the looks with the Nike Classic Cortez sneaker, as they do in the lookbook.


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In the Studio with Caslon Designers and at the Shoot with Model Jennie Runk

Messing with a good thing can be a great thing, especially when it comes to wardrobe basics. Throwing on a cozy tee is good. Throwing on a French terry tee spun from natural fibers and a beautifully crafted scarf looks, well, pretty great.

Working from such an agreeable assumption, a team of designers sought to revisit the beloved Nordstrom lifestyle brand Caslon. Relaxed dressing is definitely having a moment in the fashion cycle. So the time was right to reevaluate the classic tees, sweaters and pants that have become our essentials—oh, and to add denim, footwear and accessories to the mix! We stopped by the Caslon offices at Nordstrom in downtown Seattle to speak with the group there, then snuck behind the scenes of a shoot with model Jennie Runk dressed in the label’s plus-size offering.

Nordstrom Product Group offices and the Caslon studio

“Caslon was always a casualwear brand. But we felt there was a lot of opportunity to expand on that, to give the apparel a refresh,” says Senior Design Director Amanda Jack. “But we know from statistics and research that this brand is highly searched online, that the customer that shops at Nordstrom is really aware of this brand and loves Caslon.”

The customer is devoted for many reasons: Caslon is timeless, comfortable, relaxed, clean, sophisticated and fun. When speaking with the group of designers and merchandisers who were behind the brand’s relaunch, their own excitement is obvious. They laugh easily, talk over each other animatedly, expand on each other’s assertions and enthuse over the process that brought them together to create a line of clothing that can simplify dressing for modern women.
Designers in the NPG offices of Caslon


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Meet the Crew: Behind the Scenes of Our January Trend Shoot

Behind the scenes of our January trend shoot

Too often you only get to see the talented faces in front of the camera, not those equally gifted and often adorable souls who work their magic behind the lens. During our January Trend shoot, we reversed our camera angle to highlight the artists who execute the style and vision that make fashions come to life.

Hear from two fashion photographers plus nail and hair stylists on how they launched their successful artistic careers and what makes them excited about their crafts—including tips on how to perfect your manicure and hairdo.

SHARP SHOOTER: Zoey Grossman, Photographer 

Photographer Zoey Grossman

How did you decide this is what you wanted to do professionally?

I have always been drawn to the arts. I grew up painting and sculpting, and ended up going to an arts high school where I got to draw and paint every day. I had always played around with photography, but it wasn’t until college that I found my genuine love and passion for photos. I took a few photo courses in college that really promoted incorporating my personal experiences in life, and encouraged me to be vulnerable and really convey real emotion through photography. I have always loved fashion, magazines, etc., but these college classes really showed me that fashion photography could be deeper and more meaningful if I wanted it to be.


ALL POSTS Culture Interviews Music

DJ Mia Moretti Curates Your Holiday Playlist

Mia Moretti With holiday parties, you set the table and then you set the mood—that calls for a different kind of platter. For some, it’s the 1960 jazz classic Ella Wishes You a Swinging Christmas; for others, it’s Mariah’s chart-shattering and enduring Merry Christmas. For DJ Mia Moretti, it’s a little vintage here (Betty Wright, Elvis), a bit of bleeding edge there (Florence + the Machine, Elle King), a few crate-digger rarities (Margo Guryan, The Twistin’ Kings) and even some surf rock (The Invaders) that gets the atmosphere primed for a party.

Moretti grew up a precocious Los Angeles youngster encouraged to follow her interests, which have taken her around the globe in artistic pursuit. Now she’s an on-demand DJ, opening for artists like Stevie Wonder and Katy Perry, playing festivals and industry parties and curating runway soundtracks for emerging NY designers such as Jonathan Simkhai and Timo Weiland. Each season she performs alongside violinist Margot as The Dolls for Alice + Olivia. As the New York City-based artist took a breather from Paris Fashion Week, we snagged a specially curated holiday playlist and her thoughts on music, creativity and style. Oh, and Mimi made the cut, too.

For starters, how was Fashion Week and what can we expect to see you wearing Spring 2016?

Milan and Paris fashion week were both incredible. It’s always very inspiring to see the clothes come to life on the runway the way the designer envisions them. The Philosophy show by Lorenzo Serafini was one of the collections I could see myself stepping into every piece of. It’s feminine and playful, with just the right touches of sexy. 

Can you tell me about how you chose and sequenced this playlist for The Thread?
Speaking of playful, I wanted to have a little fun with this holiday playlist. I started the set with one of my favorite Betty Wright tracks of all time, “Tonight Is The Night”. You have to listen to it for yourself, but I’ll tell you, it’s not the night before Christmas she’s singing about. This track sets the tone for the rest of the set, which is a mix of my favorite Christmas renditions by the likes of Elvis Presley, Mariah Carey and the Jackson 5, and new releases such as Florence + The Machine’s “How Big, How Blue, How Beautiful”—not a traditional Christmas song, but a beautiful track with massive emotional range—just like the holidays.

This way for more Q&A + holiday tunes

ALL POSTS Interviews Music

Staz Lindes on Punk Rock, Santa Monica and Keeping It Real | Behind-the-Scenes Images and Q&A

staz1Images by Carmen Daneshmandi

Staz Lindes is one of the hottest models in the game and recently did some work for us–and we love how it turned out. But there are several layers to Lindes.

Below, scope behind-these-scenes images from Staz’s shoot photographed by our homie Carmen Daneshmandi, which, in our opinion, deserve a wing in an art museum. At least a passageway.

Interspersed therein: our Q&A with Lindes about her experience modeling for Nordstrom, what her punk rock band, the Paranoyds, is up to (she sings and plays bass)–and her musical and real-talk-laden journey through life.

Shop: trend

Staz yonder…


Introducing Pop-In@Nordstrom New Classics: A Behind-the-Scenes Peek at What’s Good

You know how you’re always thinking it’d be nice to toss out all of those has-beens and wannabes and just get the best of the best so you can keep them forever? Because we understand your time is precious, Pop-In@Nordstrom New Classics went ahead and rounded up the most enduring versions of iconic life essentials for you—like one-of-a-kind Filson bags, custom cut and threaded Woolrich blankets and storied Leica cameras, to name a few.


All images by Donovan Nguyen

Now all you need to do is take a gander at some of the ultra-exclusive goods, like this retro-rad baseball tee from CAMP Collection, in their natural habitat (aka: behind the scenes at our scenic photo shoot) and pick out your new favorite lifers.

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