For Earth Day, we reached out to Maaji Swimwear CEO Miguel Piedrahita. The executive was keen to talk about his company’s greening efforts in Colombia, where they’re located in Medellin, Antioquia. Planting an Ocean of Trees is a program coordinated by Maaji to offset the environmental impact of manufacturing. And they are more than compensating for their practices. To date they have planted more than 90,000 trees in rural areas of the Colombian departments of Antioquia, Boyaca and Tolima. Piedrahita himself has planted 3,000 of them.
“Our company is owned by two sisters and was founded 10 years ago,” Piedrahita explains. “This program is one which the founders decided to plant trees to reduce the impact of our manufacturing process. Now we have planted 82,000 trees, all planted in Colombia in an area surrounded by nature.” Part of the project includes protecting watersheds in Colombian areas where water potential has been impacted by regional violence.
Maaji’s trees are planted in Colombian agricultural communities
Surrounded by verdant forests (including the Amazon), rivers, the Pacific Ocean and the Caribbean Sea, Colombia contains some of the planet’s most beautiful landscapes and natural resources. It’s clear why a company set in such environs would feel protective about them.