Death to Tennis’s Theatrical Reintroduction and Fall ’18 Collection, at New York Fashion Week: Men’s
Photos by Mike Chard
Death to Tennis is not a brand Nordstrom sells yet, but one we’re following closely. Specializing for the past five years in classic menswear with urban and modern twists, designers Vincent Oshin and William Watson had only done presentations before (where models stand around in the clothes). They went all out for their first-ever runway show at Pier59 Studios, bringing music and theater, and reintroducing themselves as conceptual artists.
Their show, The Great Style War, used a soundtrack of drums that hit like bombs. First, it was hip-hop remixes played live by Asen James and DJ Prince. Then everyone watched (including famous rappers Joey Badass and Smokepurpp, who smoked a blunt in the front row), as men and women models walked to more frenzied beats, in floral jacquards and a preponderance of utility pockets.
In the third act, lights dimmed and a bandaged bride strode out, followed by the lurch of an almost dead-looking groom. Violinist Jungwon Kim played Bach’s Partita No. 2. The effect was transporting. What was this story of damage and desire?
Backstage, we caught up with Oshin and Watson to ask about the collection and show—which feels like a turning point for the brand.
SHOP: men’s designer